All Discussions Tagged 'strategy' - Business Model Innovation Hub2024-03-28T12:39:17Zhttp://businessmodelhub.com/forum/topic/listForTag?groupUrl=business-dna-management-for-business-model-innovat&tag=strategy&feed=yes&xn_auth=noTHINKING DIFFERENT: A Business DNA Map for the “Business Model Generation” Book Projecttag:businessmodelhub.com,2011-10-10:2478825:Topic:763502011-10-10T18:46:21.204ZRodhttp://businessmodelhub.com/profile/Rod
<p>In the early part of 2009, I encountered the <strong>“Business Model Generation” Project</strong> during my research on the topic of <strong>“Infinite Shared Happiness.”</strong> I had become frustrated with disparate theories and tools for economic and business growth. Moreover, I felt that Adam Smith’s ‘Theory of the Invisible Hand’ significantly contributes to corporate greed and had led to the demise of the housing and financial markets here in the USA. I wanted to develop not only a…</p>
<p>In the early part of 2009, I encountered the <strong>“Business Model Generation” Project</strong> during my research on the topic of <strong>“Infinite Shared Happiness.”</strong> I had become frustrated with disparate theories and tools for economic and business growth. Moreover, I felt that Adam Smith’s ‘Theory of the Invisible Hand’ significantly contributes to corporate greed and had led to the demise of the housing and financial markets here in the USA. I wanted to develop not only a simpler framework and model for Universal Strategic Planning, Innovation, and Performance Management but also a visual tool that would be based on the pursuit of Infinite Shared Happiness and in particular, Shared Value.</p>
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<div style="width: 425px;" id="__ss_9633949"><strong style="display: block; margin: 12px 0 4px;"><a target="_blank" href="http://www.slideshare.net/RodKing/thinking-different-a-business-dna-map-for-bmg-book-project" title="THINKING DIFFERENT: A Business DNA Map for bmg book project">THINKING DIFFERENT: A Business DNA Map for bmg book project</a></strong><div style="padding: 5px 0 12px;">View more <a target="_blank" href="http://www.slideshare.net/">presentations</a> from <a target="_blank" href="http://www.slideshare.net/RodKing">Rod King</a></div>
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<p>Startups – as always – experience a high rate of failure. Many scalable startups don’t have a roadmap or toolkit for growing in highly risky and competitive environments. Traditional tools such as business and strategic plans are complex and time-consuming to use in startup environments. Such tools, which are common in MBA courses, target corporations that have proven or validated business models as well as established functional departments.</p>
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<p>How excited I was to discover the Business Model Generation (BMG) Project in 2009. Here was a community of diverse professionals from around the world collaborating in the creation of a book on business model innovation. The book’s main authors are Alexander Osterwalder and Yves Pigneur. The community focused on commenting on book chapters as well as discussing tools for visualizing, documenting, and developing innovative business models. The core tool is the <strong>Business Model Canvas</strong> which presents 9 building blocks as elements of a business model. An attractive book that practices what it preaches, “Business Model Generation” was first published in 2009 and has become a bestseller.</p>
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<p>Although the Business Model Canvas (BMC) is a great tool, I consider 9 building blocks as too many and detailed for a presentation that focuses on the “big picture” or “big vision” of a project. Such ‘visionary’ presentations are a must when presenting business projects especially to sponsors such as Venture Capitalists. In recent months, I developed the concept of the <strong>Business DNA Map</strong> which allows one to zoom out of and zoom in on a business model. The Business DNA Map facilitates dynamic viewing, scalable perspectives, and management of a business model. In the paradigm of the Business DNA Map, the Business Model Canvas is a Business Model Map at a Strategic Level of 50,000ft. What is missing is a Visionary Business Model Map at 100,000ft.</p>
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<p>To illustrate a Visionary Business Model Map, I developed a Business Model Map which consists of <strong>3 fundamental building blocks or “DNA:” Design; Needs; Aspirations.</strong> This Business DNA Map illustrates a Business Model Canvas at 100,000ft. The above presented example uses information from the Business Model Generation book and project. I’ve found a Visionary Business DNA Map to be extremely useful especially in quickly summarizing and presenting (“pitching”) business models. Moreover, the Business DNA Map can be presented in multiple formats while facilitating design thinking and performance management.</p>
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<p>I’d be interested to hear your perspective on the Business DNA Map. And I’d be more than happy to hear your feedback after applying the Visionary Business DNA Map to your existing business as well as pet projects.</p>
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<p>In the meantime,</p>
<p>best regards.</p>
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<p>Rod.</p>