Well done Alex, Patrick, Tim and the team. Good luck with the final push.
There is undoubtedly a link between the approach you outline on page 12 of this chunk and UML. I have used the principles of UML when communicating business model thinking with IT strategists. For them the framework sits well, but it is too precise for executive teams who are more comfortable with uncertainty and loose links.
Alex this is a great section, and answers the questions that had been building as I had reviewed previous chunks. It helps the reader to understand where everything else fits. Especially the part about the business model vs the business plan. It puts everything into perspective.
Ellen, thanks for the comment. Happy to hear that this section helped. We knew we couldn't address all the issues related to business models. So this section would still mention them, whitout fully answering them...
I notice reference to Weill and Vitale on IT/Business Model alignment. Weill and Broadbent (their book on Leveraging the New Infrastructure) would be an additional reference as the discussion therein is very good to ensure Business Maxims and IT Maxims are in alignment.
Cheenu, Weill/Vitale specifically reference the relationship between business models and IT. Weill & Broadbent or Ross, Weill & Robertson do not make that specific link. Hence, I think we're OK with the first reference. In a more scientific/academic book we'd give all three references...
I've always loved cliffhangers in cheap TV drama. Time for a coffee, quick visit to the loo, and then back on the sofa for the rest of the show. Maybe you should include coupons in this chunk, which entitle holders to a discount on the next episode, provided they contribute on one of the follow-up hubs? ;-)
Good idea to give away some clues about follow-up possibilities. Once you're Chunky Baby is born, you may want to restructure part of the hub with sub-hubs for these outlook items?
Wishing you good humour in this final huffing-and-puffing stage of the birth. Don't take an epidural, a glass of chilled Oeil de Perdrix on your La Sage balcony should do.