Replies to This Discussion

Permalink Reply by Alex Osterwalder on August 6, 2009 at 5:36pm

This forum discussion will stay open for a very short time only because Tim has to start editing the language. So pls no frustrations if you don't get a chance to comment on this last book chunk.

Permalink Reply by Dave Crowther on August 6, 2009 at 5:49pm

Well done Alex, Patrick, Tim and the team. Good luck with the final push.

There is undoubtedly a link between the approach you outline on page 12 of this chunk and UML. I have used the principles of UML when communicating business model thinking with IT strategists. For them the framework sits well, but it is too precise for executive teams who are more comfortable with uncertainty and loose links.

Permalink Reply by Alex Osterwalder on August 6, 2009 at 11:08pm

Dave, making the link to UML is indeed quite interesting! One more challenge to tackle ;-) Would be curious how you used UML to communicate BM thinking...

Permalink Reply by Ellen Di Resta on August 6, 2009 at 6:39pm

Alex this is a great section, and answers the questions that had been building as I had reviewed previous chunks. It helps the reader to understand where everything else fits. Especially the part about the business model vs the business plan. It puts everything into perspective.

Permalink Reply by Alex Osterwalder on August 6, 2009 at 11:08pm

Ellen, thanks for the comment. Happy to hear that this section helped. We knew we couldn't address all the issues related to business models. So this section would still mention them, whitout fully answering them...

Permalink Reply by Cheenu Srinivasan on August 6, 2009 at 11:03pm

A good way to finish!

I notice reference to Weill and Vitale on IT/Business Model alignment. Weill and Broadbent (their book on Leveraging the New Infrastructure) would be an additional reference as the discussion therein is very good to ensure Business Maxims and IT Maxims are in alignment.

Permalink Reply by Alex Osterwalder on August 7, 2009 at 11:24am

Cheenu, thanks for pointing out the reference. I don't have the book, but maybe Yves Pigneur will have it in his library - he is the Information Systems expert more than I.

Permalink Reply by Alex Osterwalder on August 7, 2009 at 12:57pm

Cheenu, Weill/Vitale specifically reference the relationship between business models and IT. Weill & Broadbent or Ross, Weill & Robertson do not make that specific link. Hence, I think we're OK with the first reference. In a more scientific/academic book we'd give all three references...

Permalink Reply by Cesar Picos on August 6, 2009 at 11:05pm

Alex,

Very useful chunk, it helps the reader to understand the relationship and differences between Business Model and Business Plan, I thisnk is a very important data for closing this book.

Permalink Reply by Alex Osterwalder on August 7, 2009 at 11:24am

Cesar, happy to hear you like the business plan part!

Permalink Reply by Gert Steens on August 6, 2009 at 11:30pm

I've always loved cliffhangers in cheap TV drama. Time for a coffee, quick visit to the loo, and then back on the sofa for the rest of the show. Maybe you should include coupons in this chunk, which entitle holders to a discount on the next episode, provided they contribute on one of the follow-up hubs? ;-)

Good idea to give away some clues about follow-up possibilities. Once you're Chunky Baby is born, you may want to restructure part of the hub with sub-hubs for these outlook items?

Wishing you good humour in this final huffing-and-puffing stage of the birth. Don't take an epidural, a glass of chilled Oeil de Perdrix on your La Sage balcony should do.

Permalink Reply by Alex Osterwalder on August 7, 2009 at 11:34am

Gert, thanks for the encouraging words.

Good point about structuring the Hub according to those topics! You're touching on an important issues: Hub phase II... to be determined ;-)

As to the birth: The midwife exchanged the Oeil de Perdrix for a Dôle du Valais at 1am in the morning... Now back to an office in the lowlands. Different type of birth - less inspiring :-D

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