... where visionaries, game changers, and challengers discuss business models
I am five weeks away from earning my MBA in Sustainable Business and Development. I am fascinated by the BMC and its potential to change US business models. In particular, I would like to use the canvas as means to innovate sustainable business models in the insurance sector. The challenge is getting from the why of sustainability to the how and what. That’s where the BMC comes into the picture. The focus of my thesis is the impact of climate change on insurance risk exposure. Underpinning my thesis is the idea that insurance is not only a tool for addressing the immediate challenge of climate change but can be used to incentivize behavior change. I would like to develop a toolkit or “game” premised on the 9 building blocks with the addition of people, planet and the social costs and benefits.
Everyone has different ideas of what would be visually appealing and useful. I think the use of the business model canvas provides a level playing field to communicate concepts. The use of simple, easily recognizable drawings combined with relevant context for your audience is critical to the success of the canvas. When I saw the canvas and read the book, my first thought was how can I turn this into a toolkit for executives? I think it could be packaged with a canvas, some pre-printed post-its (or re-useable placards) with universally recognizable drawings and some blank post-its to tailor the presentation to the topic and audience. I think having some of the drawings pre-drawn makes it less intimidating for those who are artistically challenged and it provides a “common language” for future discussions. I believe with guided instruction from consultants this holds great promise for sustainable innovation.I would like to hear your thoughts. Caroline
As you wander through some of the discussions in the history of the Hub, which I would definitely encourage, you will find many of the members have found very interesting and various ways to capitalize on the canvas framework and the concepts of the BM Generation to create their own approaches. We greatly encourage invention and innovation.
However, we do ask a simple coherence to the sharing of the knowledge. Alexander has developed the BM canvas and the associated graphics, and has offered them up to the public under a creative commons licence. It is important that in using the material you properly credit and identify the source. It is also important to this group, a communal discovery and learning collective, that you share alike some of the discoveries and new ideas so others can benefit from your insights.
And have fun!
Thank you for your response. Rest assured I will happily credit Alexander and am looking forward to a creative exchange regarding its use and my experiences.
Caroline:Your idea for a toolkit for executives is excellent. The post-its, placards, etc. will definitely draw great interest regarding the power of The Canvas.
The simplification of ideas and visual presentation which The Canvas affords is always subject to modification once everyone is on the same page. Getting everyone on the same page is the major hurdle that The Canvas overcomes.