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Book launch in multiple languages
What is the view for perhaps a simultaneous book launch in multiple languages?
I'm one of the few in the group at the moment smack-bang in the middle of SE Asia (Singapore to be exact). Following recent sampling for BMI interest by discussing the model with a few start-ups, non-profit and existing businesses, I'm finding that the sheer simplicity of the framework screams out that the book has a big chance of selling very well in this part of the world.
Richard
I'm one of the few in the group at the moment smack-bang in the middle of SE Asia (Singapore to be exact). Following recent sampling for BMI interest by discussing the model with a few start-ups, non-profit and existing businesses, I'm finding that the sheer simplicity of the framework screams out that the book has a big chance of selling very well in this part of the world.
Richard
Replies to This Discussion
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Permalink Reply by Alex Osterwalder on -
Wow - now that sounds interesting. Any ideas on a way forward to make this happen?
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Permalink Reply by Patrick van der Pijl on -
Hi Richard, I think your idea is great. I believe that we can find a different audience through offering the content in peoples native language. Would be interesting to see what languages and timing is suitable and feasible... Patrick
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Permalink Reply by Steven Devijver on -
Spanish, Portuguese, French, German, Italian, Dutch covers most of Western Europe, the entire American continent and significant parts of Africa.
Russian, Chinese are the other obvious languages. Turkish gets you another 100 million people. Japanese is another obvious one.
Which reminds me of traduwiki, a very interesting collaborative translation website.
Steven
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Permalink Reply by Daniel Egger on -
I would see a great potential in offering the book in several languages. This however would leverages a point of reflection. How universal would be the practical examples, for examples if there would be examples from e.g. Brazil, India etc. the book could gain more individualization and win acceptance in the defined regions.
Daniel
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Permalink Reply by Praveen Singh on -
Yep, the local context is very important. In terms of the needs of the people of that region.
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Permalink Reply by Steven Devijver on
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That's a good point. There's a potential to leave some appendix blank and to invite people to fill in the business models for their country/region online. This fits in nicely with the business model innovation repository.
Another question: will we only provide examples of successful business models? Or also of failing business models?
Steven
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Permalink Reply by Ziv Baida on -
That's a very good point. The approach/methodology will be much more powerful if we can show (by means of examples) thart it can also explain why business models fail(ed) (and yet be careful not to fall into the trap of criticizing in hindsight which is much easier than doing the right thing at first).
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Permalink Reply by Patrick van der Pijl on
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What is a failing business model...
Interesting...
Is it a model that worked before? Like the car industry? Or is it a newly deigned model that did eventually not work?
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Permalink Reply by Martin Andres Giorgetti on
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Patrick:
I think both. The model that worked before is more interesting to analize..may be a company´s business model is succesfull at the beginning, but then:
- the environment/market/competition make it "old", obsolete
- and the company does not continue with innovation
I believe it is very important to create a company that continuesly improves and innovates its business model ..is the only way to survive..
I think some interesting examples are music and photography industry
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Permalink Reply by Praveen Singh on
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Martin:
Here is an example from the typesetting industry. Typo. This guy lost over 4million dollers investing in an industry which was about to disturct due to innovations in computer based publishing. So I guess one new innovation can cause a related industry to collapse.
So Alex, should have some kind of tool to analyze, which industires are bound to fail, given the current cost strucutre and oraganization.
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Praveen:
Nice example. I think it´s important to read also about failure, there are many successful stories.. but not many failure stories published .. which are a good way to know what mistakes or wrong decisions were taken, so we can learn about the good and bad experiences.
As regards a kind of tool to analize industries which are bound to fail.. I think that sometimes disruptive innovations change the rules of industries, so new players appear making traditional business models of that industry obsolete or less competitive. It´s hard for me to see an industry that´s bound to fail.. It´s “easier” to “predict”, due to a disruptive innovation, that the rules in that industry will change radically…
I hope my English and writing is clear ..
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Permalink Reply by Praveen Singh on
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Peter:
yep its clear :)
Yep, ur right, its hard to predict which industry might fail due to a disurptive innovation. In the publishing industry case, there were indications that computer based publishing might disrupt traditional ways of doing business.
So we should have some kind of early warning system, to pick up the signals, that a disruptive model might destroy our current business model.
"Change the rules of the game" is the key, thanks for that Peter !! -
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