Book Title Vote - Business Model Innovation Hub2024-03-28T16:15:02Zhttp://businessmodelhub.com/forum/topics/book-title-vote?commentId=2478825%3AComment%3A238489&feed=yes&xn_auth=noI my opinion, I prefer the th…tag:businessmodelhub.com,2014-09-21:2478825:Comment:2384892014-09-21T18:42:18.609ZIshank Thakurhttp://businessmodelhub.com/profile/IshankThakur
<p>I my opinion, I prefer the third: Business Model Innovation - a toolkit for designing strategic alternatives<br/> <br/> To say this is the Business Model Bible is quite pretentious at this time, as this is an emerging field.<br/> <br/> The second, Designing Business Models is not as attractive as the third.<br/> <br/> Those are my two cents.<a href="http://www.superithub.org" target="_blank">Must Visit</a></p>
<p>I my opinion, I prefer the third: Business Model Innovation - a toolkit for designing strategic alternatives<br/> <br/> To say this is the Business Model Bible is quite pretentious at this time, as this is an emerging field.<br/> <br/> The second, Designing Business Models is not as attractive as the third.<br/> <br/> Those are my two cents.<a href="http://www.superithub.org" target="_blank">Must Visit</a></p> Alex,
What called my attenti…tag:businessmodelhub.com,2009-02-05:2478825:Comment:45962009-02-05T03:02:59.116ZClaudio D'Ipolittohttp://businessmodelhub.com/profile/ClaudioDIpolitto
Alex,<br />
<br />
What called my attention to your work since I've read your PHD Thesis is the "essential approach to business modeling".<br />
<br />
Like other great insights, your method captures the very essence of what a business model should make explicit and what it should hide. That is, a good model is the one that hides the details, that it's better to abstract from if we want to keep the main lines in mind. It's the 7 more or minus 2 cognitive limit. It's the 20% that solves 80% of Paretto's Law. It's the…
Alex,<br />
<br />
What called my attention to your work since I've read your PHD Thesis is the "essential approach to business modeling".<br />
<br />
Like other great insights, your method captures the very essence of what a business model should make explicit and what it should hide. That is, a good model is the one that hides the details, that it's better to abstract from if we want to keep the main lines in mind. It's the 7 more or minus 2 cognitive limit. It's the 20% that solves 80% of Paretto's Law. It's the "less is more" version for the business essential analysis and design.<br />
<br />
So I suggest the following alternatives, inspired by your essential approach and also by the previous posts:<br />
<br />
=> Business Model Innovation: Creating New Value by Design<br />
=> InNovate Now ! Designing an Outstanding Business Model<br />
=> Essential Business Modeling: Creating New Value by Design<br />
=> Business Model That Works: Innovating by Design<br />
=> Essential Business Modeling: A Picture is Worth a Thousand of Errors<br />
=> Value-Oriented Design: Business Modeling Made Easy<br />
=> Value-Oriented Design: Business Modeling for Innovation<br />
=> Value Creation by Design: Business Modeling Made Easy<br />
<br />
Just more brainstorming food.<br />
<br />
Best regards,<br />
Claudio D'Ipolitto Carlo - what a passionate com…tag:businessmodelhub.com,2009-01-31:2478825:Comment:43972009-01-31T18:38:13.350ZAlex Osterwalderhttp://businessmodelhub.com/profile/AlexOsterwalder
Carlo - what a passionate comment. And you are right, like the many comments that preceded yours. The titles proposed were too conservative and not good for marketing.<br />
<br />
I very much buy the "Blue Ocean" argument... That's the trajectory we should look into. So let us explore the path of short titles that can go viral!<br />
<br />
<a href="http://www.businessmodelhub.com/profile/Praveen">Praveen</a>, who I met in Bangalore yesterday added: I pick up a book if the title is inspirational... What a design…
Carlo - what a passionate comment. And you are right, like the many comments that preceded yours. The titles proposed were too conservative and not good for marketing.<br />
<br />
I very much buy the "Blue Ocean" argument... That's the trajectory we should look into. So let us explore the path of short titles that can go viral!<br />
<br />
<a href="http://www.businessmodelhub.com/profile/Praveen">Praveen</a>, who I met in Bangalore yesterday added: I pick up a book if the title is inspirational... What a design constraint: A SHORT AND INSPIRATIONAL TITLE...<br />
<br />
@all: I enjoy this amazing discussion and am very grateful for your participation and help! Thanks! Hi,
I like this title a lot b…tag:businessmodelhub.com,2009-01-31:2478825:Comment:43912009-01-31T16:12:45.028ZGeert van Vlijmenhttp://businessmodelhub.com/profile/MGJvanVlijmen
Hi,<br />
I like this title a lot because it is simple and effective....you can hear people say...have you read "9" what? yes "9"...It makes you think and wonder, also I think you can make a good design around this number. The subtitle can perhaps be even shorter and perhaps a bit more direct.<br />
<br />
my two cents based on Patricks idea:<br />
<br />
"<b>9</b>" or <b>NINE</b><br />
<i>Re-build your business models effectively</i><br />
<br />
Generally I think a title should be short to be powerfull.
Hi,<br />
I like this title a lot because it is simple and effective....you can hear people say...have you read "9" what? yes "9"...It makes you think and wonder, also I think you can make a good design around this number. The subtitle can perhaps be even shorter and perhaps a bit more direct.<br />
<br />
my two cents based on Patricks idea:<br />
<br />
"<b>9</b>" or <b>NINE</b><br />
<i>Re-build your business models effectively</i><br />
<br />
Generally I think a title should be short to be powerfull. It's Friday night, so I will…tag:businessmodelhub.com,2009-01-30:2478825:Comment:43582009-01-30T21:12:56.717ZCarlo Ariolihttp://businessmodelhub.com/profile/CarloArioli
It's Friday night, so I will just comment with a slightly hilarious approach. Alex you're too good for long titles !! I like David suggestion, i like the idea:<br />
<br />
The Canvas ------------> (title)<br />
A journey into Business Model Innovation ------------->(subtitle in smaller font)<br />
<br />
but I have a big doubt. Why do I like that ? First, "Business Model Innovation" is my preferred choice. It's just you Alex ! Now, I 'm not a fan of descriptive titles like ... "the 10 best ways to", "the ultimate…
It's Friday night, so I will just comment with a slightly hilarious approach. Alex you're too good for long titles !! I like David suggestion, i like the idea:<br />
<br />
The Canvas ------------> (title)<br />
A journey into Business Model Innovation ------------->(subtitle in smaller font)<br />
<br />
but I have a big doubt. Why do I like that ? First, "Business Model Innovation" is my preferred choice. It's just you Alex ! Now, I 'm not a fan of descriptive titles like ... "the 10 best ways to", "the ultimate guide to ...", etc. They have been over-abused by books whose poor, commercial content is far from the the unique and innovative approach you created. If you talk of Innovation (and your approach is indeed innovative!!), you must be innovative, therefore fresh, evocative, simple. You evangelize using simple images to communicate effectively .... fantastic... artistic ... then you go for verbose title !! No! You betray your approach :-)) ... keep in mind, if this is a success you will see "Business models for dumbs!" on the shelves :-)<br />
I think you can try aiming to both goals altogether: optimize google searches and simplicity for word of mouth and virality. you get your google hits with the subtitle ! You get viral with your title ! "Blue ocean" is remembered by anybody for its evocative, simple concept... and people talk about it... suggest it, pass it, remember the title at the coffee machine. Canvas has a double meaning, a place for design, and "a painting" which evokes your idea of "images" to deliver effective, simple yet rich communication. So I imagine interviewers asking "Why Alex, did you choose The Canvas as title"... and you from that word would start your 3 mins elevator's pitch and deliver all the value prop of your approach. and book ... Any longer description will go to the back cover. Imagine people saying: "Hey did you buy "The Canvas"....<br />
<br />
Ok, now I must say that "journey" in the subtitle is not yet the right word (just a feeling). Yes, it's dynamic and give the sense of discovery, but still a little too used... But this path, which David started, is good !! I can also imagine the the front cover displaying a watermarked crop of "Your" distinctive canvas on it, in diagonal on the cover, and with an opened stylo pen near that (simple and elegant) which has just finished a drawing like one of your first posts on the blog, remember it ? .... Now, would you believe I'm an engineer in my profession ?? :-))<br />
<br />
What is my single doubt then ?? One: Blue Ocean introduced "The strategic canvas" so i'm scared this can seem to be mimicking that a little too much .-.. sigh !!! But it's true you took that idea to a new level per se ... Again my friday provocative thinking for discussion. maybe Sunday I'll be fresher. I agree these titles are very…tag:businessmodelhub.com,2009-01-29:2478825:Comment:42812009-01-29T17:40:40.119ZCesar Picoshttp://businessmodelhub.com/profile/CesarPicos
I agree these titles are very safe, anyway I would vote for Business Model Innovation, I would suggest that maybe is better to add something else to this title as: Dinamic or contineous<br />
Business Model Dinamic Innovation, etc.
I agree these titles are very safe, anyway I would vote for Business Model Innovation, I would suggest that maybe is better to add something else to this title as: Dinamic or contineous<br />
Business Model Dinamic Innovation, etc. What about the title "9" (ref…tag:businessmodelhub.com,2009-01-29:2478825:Comment:42672009-01-29T15:10:39.266ZPatrick van der Pijlhttp://businessmodelhub.com/profile/PatrickvanderPijl
What about the title "9" (referring to the nine building blocks), "Re-building business models that work"
What about the title "9" (referring to the nine building blocks), "Re-building business models that work" Loving these Idea's. "Your Bu…tag:businessmodelhub.com,2009-01-29:2478825:Comment:42642009-01-29T14:58:49.545ZAlan Smithhttp://businessmodelhub.com/profile/AlanSmith
Loving these Idea's. "Your Business Model is Broken" is totally in the right direction.<br />
<br />
Jay's on point with this. I especially like how you have tied in the search value of "Business Model", and something catchier!!!!<br />
<br />
Answer two questions as best i can:<br />
<br />
It needs search-ability rather than shelf appeal, because people will be finding it mostly through online sales of existing sites like this one and alex's blog, and people looking to find out about business models via magic google…
Loving these Idea's. "Your Business Model is Broken" is totally in the right direction.<br />
<br />
Jay's on point with this. I especially like how you have tied in the search value of "Business Model", and something catchier!!!!<br />
<br />
Answer two questions as best i can:<br />
<br />
It needs search-ability rather than shelf appeal, because people will be finding it mostly through online sales of existing sites like this one and alex's blog, and people looking to find out about business models via magic google searchbox.<br />
<br />
It was broken down in our workshop that the focus of this book is on working with business models. This can mean re-organizing old ones and assessing something that's half birthed, as well as starting from scratch. It's about concrete tools to work with high level business strategy. Old model or new. It gives ways of creating alternatives to the old standard models which are currently breaking down.<br />
<br />
Ok, Having read several of the fo…tag:businessmodelhub.com,2009-01-29:2478825:Comment:42412009-01-29T10:17:08.433ZDave Crowtherhttp://businessmodelhub.com/profile/DaveCrowther
Having read several of the forum and blog postings I have noticed that we have started referring to "the canvas" as short-hand for the central ideas as well as just the visualisation aspects.<br />
<br />
Again I am merely trying to brainstorm, but:<br />
The Canvas - [explanatory subtitle]<br />
?
Having read several of the forum and blog postings I have noticed that we have started referring to "the canvas" as short-hand for the central ideas as well as just the visualisation aspects.<br />
<br />
Again I am merely trying to brainstorm, but:<br />
The Canvas - [explanatory subtitle]<br />
? The titles are indeed on the…tag:businessmodelhub.com,2009-01-29:2478825:Comment:42352009-01-29T07:38:28.251ZSander Smithttp://businessmodelhub.com/profile/SanderSmit
The titles are indeed on the safe side. I like the first one but think that the scope of the book is too narrow to justify such a title.<br />
Maybe you can refer to the need of the intended reader who likes to learn how to become more succesfull in his/her business.<br />
E.g. Craft your business - Visualisation and innovation of business models (I don't know if this is good English but it would be nice to have some reference to the creative process in the title)
The titles are indeed on the safe side. I like the first one but think that the scope of the book is too narrow to justify such a title.<br />
Maybe you can refer to the need of the intended reader who likes to learn how to become more succesfull in his/her business.<br />
E.g. Craft your business - Visualisation and innovation of business models (I don't know if this is good English but it would be nice to have some reference to the creative process in the title)