Imagine you are a venture capital investor who considers investing into a start up.
In terms of due diligence there is not much to analyse except a team and an idea expressed in a business plan.
What method would you use to evaluate the business model if you don't want to rely on your gut feeling alone?
Here's what I've found so far:
1) Business Model Generation (2010):
Two-fold evaluation: SWOT for Canvas as big picture and SWOT for each single component.
2) Morris, Schindehutte, Richardson, Allen (2006):
7 performance indicators: uniqueness, profit potential, internal consistency, imitability, robustness, adaptability, sustainability.
That's great so far, however unclear how to operationalise this. There seems to be no method how to actually measure this.
3) Amit, Zott (2001):
4 performance indicators in their NICE-framework: novelty, lock-in, complementarity, efficiency.
4) Hamel (2000):
4 performance indicators: efficiency, uniqueness, fit, profit boosters.
Which ones do you find useful and have you come across other approaches that can be operationalised and are therefore useful for practitioners?