Business model for process engineering / SOA end-goal

I have a task to analyse various businesses, owned by the same company, which they aim to integrate via ther related complimentary processes. I was thinking to do a business model of each and then defining their services in isolation and then re-engineer them to be integrated. What I would like to know is whether you could put me on to the right track that will assist me in my goal?

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Permalink Reply by Alex Osterwalder on June 7, 2011 at 3:59pm

I would indeed proceed in a similar way:

  • Map a Canvas for each business
  • Put all posters on a wall and search for underlying synergies (or conflicts of interests)
  • Map the process that support one or more business models

In addition you might also want to think of a portfolio of business models. Which one is producing growth, which one is declining, which ones are emerging, etc.

Permalink Reply by Cheenu Srinivasan on June 8, 2011 at 2:44am
I think before mapping the process you may want to list all the processes that underpin the business. This often turns out as a revelation that they have so many processes, several of them duplicate or redundant and of little business value. This may well be the trigger to rengineer the business model to an agreed new To Be before addressing the processes. It could be billable time but wasted effort if the busienss model is crying for revamp!
Permalink Reply by Alex Emilcar on February 1, 2012 at 7:49pm

I don't want to be to invasive, but what kind of business is this? There are a couple ways to decouple and re-integrate the different services. Are the services and organization geared toward products, region, business unit? Depending on how you group them could probably lead to more problems than solutions.

Permalink Reply by David Mullins on February 15, 2012 at 12:34am

The business model canvas deals with two primary areas the customer proposition and the business operating model. If you draw a dotted line from the cost and revenue line through the value proposition you get the two components.

I would as suggested identify the key processes using the canvas as discussed by previous contributors. These need to core processes and should be the critical "level 1" processes. It is important that processes run horizontally across the canvas joining up the components of the canvas. Using this methodology with "swim-lanes" you can begin to identify common processes (or repeating process components) and services and authentic differences. 

SOA Process Map Convention:

Business Process and SOA run horizontally across these two components "end to end" and "front to back" from the customer experience (known as the "line of visibility" or moments of truth) through the fulfillment to the line of automation that is the systems that support that process or service. The definition on this way of the core process of the Business model are at the core of SOA.

What this mapping does is to connect horizontally the customer segment through the value proposition to the key resources and activities including key partners. This done through a mapping convention based on "swim-lanes" happy to help with these if you wish. 

In summary, the Common and Shared business process can be identified through the canvas as a horizontal end to end view.

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