Two very complementary books, where the main takeaway is - what does it mean to think like a designer...
The Design of Business - Why Design Thinking is the Next Competitive Advantage
by Roger Martin (Dean of the University of Toronto, Rotman School of Management)
2009 Harvard Business Press - ISBN 978-1-4221-7780-8
Change by Design - How Design Thinking Transforms Organizations and Inspires Innovation
by Tim Brown (President and CEO of IDEO)
2009 Harper Colllins Publishers - ISBN 978-0-06-176608-4
Brown's approach is built on the principles of rigorous observation and iteritive prototyping, while Martin priciples are based on understanding the problem space, exploring the options (protoyping) and exploiting the solution. These approaches together give one a very interesting perspective on a subject critical to succesful innovation - design thinking.
* title: Small is the new Big
* author; Seth Godin
* type; book
* year of publication; 2006
* URL / website: http://www.sethgodin.com/small/
* how it relates to business models and business model innovation: good reference book when you need ideas and inspiration
* main take-away: Offers a fresh and different lens to view/re-view your existing or new business model - how to stay nimble, agile and focused... what is scale, why scale?
It goes to the core of every sustainable business. Mourkogiannis thesis: no matter how bullet proof a business model is, it will fail on the longer run if there is no purpose in the heart of the business model.
Johnson, M.W., Christensen, C.M., and Kagermann, H. (2008): “Reinventing your Business Model.” Harvard Business Review, Vol. 86, No. 12, pp. 50-59.
The importance of re-modelling: a crucial aspect. Thinking about Business Model we often think about start-ups, but it has also a huge potential for existing business (in combination with the question of "what is our purpose").