I've a question for you,

a CANVAS is a visual surface (a billboard, a blackboard, a wall, etc.) which defines the criteria that records the ideas and information with post-its of different colors. The Canvas serve to liberate the imagination and creativity in a team and get the following results:

1. Encourage teamwork;
2. Allow to think simultaneously on multiple dimensions necessary to manage;
3. Helping to focus the operational priorities;
4. Allow to easily identify the connections between the different decisions.

but where its origin?

Thank you!

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The origin of the canvas, and the book Business Model Generation, is the phd thesis of Alexander Osterwalder, The Business Model Ontology, published in 2004. Yves Pigneur was Alexander's thesis advisor. The thesis proposed a 'language' of describing business models consisting of nine essential components. There was an initial reference model, definitions of each of the components and analytical models.

The book Business Model Generation was self-published in 2009 and then published by Wiley in 2010. In the book Alexander and Yves, with the assistance of a community of 240 reviewers, evolved the language into the business model canvas tool and added patterns, design, strategy and process.

Where the thesis was about the description and analysis of business models, a vertical perspective, the book was about describing and changing business models, a horizontal perspective.

I've never heard of CANVAS, but it sounds like a very helpful thing. I think I should give it a try.

Hi Angelina,

If you're asking about the origin of the Business Model Canvas, which is the central model of this community of practice, it was described in the book, Business Model Generation, by Alexander Osterwalder and Yves Pigneur: http://www.businessmodelgeneration.com/

[Thanks, Mike, I didn't see your detailed reply before responding. I like your points about the vertical and horizontal perspectives].



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