... where visionaries, game changers, and challengers discuss business models
I am working on a curriculum piece (part of a larger course focusing on social entrepreneurship) about business models.
The target audience will be primarily be non-business students/adult learners. The context is a course in human-centered design.
Any recommendations for existing case studies that could be used in a classroom setting that ties in nicely with the Business Model Generation book.
Because it is for a class, ideally it would a "teaching/learning" case study.
All ideas are welcome.
I put a library example I once made up on my blog: http://fieltnotes.blogspot.com.au/
The Library example was very good. I liked it. It just shows the power of visualization in making things easier to understand.
The beauty of Canvas is that it can be used to represent the business model of any company regardless of its size. In the attachment, I represent the business model of both the mom-and-pop store and the Walmart.
I made a Fiddle from your example http://bmfiddle.com/f/#/q8qS4
Out of curiosity for the public Library that doesn't charge membership fees, what does its business model look like? my public library lets you borrow books/games/computer time/etc. free of charge and offers very little "premium" material (like booking a room for instance). I'm assuming its a non-profit venture but where to do they even find enough money to subsidize everything that's free?
Thanks Erwin- great suggestion. A library would be a great introduction to the canvass.
Thnak you all for this discussion and your contributions! I am a lecturer at Industrial Design Engineering at The Hague University in the Netherlands and I had exactly the same questions as John. For my course Implementing Business and Products I was looking for business cases as exmaples and to organise a business model challenge around. All these contributions were very helpful!
This is a good point and similar to my approach for my current BM training courses. The pros is that it allows the audience to become more proactive and promotes co-creation, ideation and brainstorming.
As well it allows the teams to challenge the business model during the evaluation and questioning review process.
This is not a direct reply to your question but may help. I'm working through examples presently of challenges I put to companies. I'm taking one aspect of the BMC and designing challenges around that aspect e.g. (in brief)
Selling to lower socio economic women mainly in age range of 15-20 and 24 - 35
Sell book for $1 via bookshops and newsagents
Distribution takes 50%
Other costs 25%
Profit is $0.5
How do you quadruple your profit without increasing cost?
Invariably companies go straight for the Distribution cost (cost down)
Real answer is in appropriating the value of the unmet needs of customers
Need to get into the ecology of the customer
Example is of course Mills and Boons but I only ever reveal this after the event
I'm hoping others will share similar model challenges
I used this introduction: http://www.slideshare.net/mientje12/120605-mw-bm-business-model-cha...
and this hand-out: http://www.slideshare.net/fullscreen/mientje12/120605-mw-hand-out-b...
We had a great time and came up with some very inspiring ideas. Thanks for your ideas!
John, I am from Brazil. Me and a couple friends are trying to develop a course that teachs business models and show people that they can get over life as a mechanical thing and start doing something. But we are gatering some material together and searching for tips and examples to teach in classes such as exercises, examples, and stuff like that. Could you help me where to find those things?? Tks a lot