Case studies for teaching business models generation

I am working on a curriculum piece (part of a larger course focusing on social entrepreneurship) about business models.  

The target audience will be primarily be non-business students/adult learners.  The context is a course in human-centered design.

Any recommendations for existing case studies that could be used in a classroom setting that ties in nicely with the Business Model Generation book.  

Because it is for a class, ideally it would a "teaching/learning" case study.

All ideas are welcome.

Thanks

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Permalink Reply by Emile Silvis on June 16, 2012 at 5:29pm

Hi John. Are you looking for cases, or case studies that are already written?

I'm not sure about case studies, but Khan Academy (http://www.khanacademy.org/) is an interesting case that can be used to explain the Canvas (i.e. the 9 building blocks), as well as some patterns (such as Long Tail and Multi-Sided Platform).

Permalink Reply by John W Babiak on June 16, 2012 at 10:51pm
Hi Emile,
Ideally I'd like to have a document that would present a company and a its background with which students could put together a business model base.

Another option would be to show the evolution of a company through several business models. I'm thinking that Starbucks might be a good example to use.

I'm trying to avoid tech or Internet examples because most of my audience are in non-tech industries.

The whole idea of the course is to bring a Silicon Valley approach to traditional industry.

John
Permalink Reply by Manuel Grassler on June 20, 2012 at 11:24pm
I used a quite simple bmc to teach the methodology a friend of mine. It was about a local kebap restaurant where we were drinking our beers that evening! It was simply focused on the basic parts on how the bm worked and them just asked him what will happen if we change the delivery from restaurant to home delivery! It was easy and he got the principle behind the methodolgy within minutes!
Permalink Reply by Johan Steenkamp on November 29, 2012 at 10:03pm

Would love to see your example - it sounds like a fun and creative introduction.

Maybe you would like to create a Fiddle (http://bmfiddle.com) and share the link with other BMG members here.

Permalink Reply by CHEOLHAN KIM on Tuesday

Recently, I held a business modeling seminar for startup companies which participated in commercialization of technology given by innopolis in Daeduk Research Park in Korea.

Although many of participants do not know business model canvas, they tried to understand and apply to their business.

After a seminar, I recieved several e-mails for helping their business model.

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