Case studies for teaching business models generation

I am working on a curriculum piece (part of a larger course focusing on social entrepreneurship) about business models.  

The target audience will be primarily be non-business students/adult learners.  The context is a course in human-centered design.

Any recommendations for existing case studies that could be used in a classroom setting that ties in nicely with the Business Model Generation book.  

Because it is for a class, ideally it would a "teaching/learning" case study.

All ideas are welcome.

Thanks

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Permalink Reply by Jitender Miglani on April 14, 2012 at 6:18am

Hi John,

I have recently started writing a blog on http://bmimatters.com/. In this blog, I am trying to describe the business models of different companies using the Business Model Canvas. I have provided the following case studies so far: Facebook, Google, VISA, Twitter, and Banking Industry. Please see if this is of help to you.

Regards,

Jitender

Permalink Reply by John Rumery on April 18, 2012 at 7:20pm

Thanks - that is helpful.  The biggest challenge I am facing is creating a shared language for non-business students... some of the case studies I reviewed are more designed to an MBA-level.  I anticipate are students are working on small biz....I just hope to get some ideas out of the starting blocks.  

Permalink Reply by Srinivasan N on April 20, 2012 at 5:06pm

Hi Jitender

I checked our your blog and it is indeed very informative and useful. I and another friend of mine (also a member of this forum) have been looking for Indian businesses being plotted on the BMC. Have you any plans of sharing any such work you have done? 

Thanks

Srini 

Permalink Reply by Jitender Miglani on April 20, 2012 at 6:13pm

Hi Srini,

Thanks for your comments. I have Technology Industry background. So, I am presently writing on Tech Industry business models using the Canvas. I am interested in understanding Industry-specific business models (such as Banking, Manufacturing, Media) than company-specific business models. As I research and understand different industries business models, I will keep writing blog posts on those.

Regards,

Jitender

Permalink Reply by Srinivasan N on April 20, 2012 at 8:41pm

Thanks Jitender.

I find a low awareness of the BMC in India. What is your experience?

Permalink Reply by Ian Perry on May 11, 2012 at 3:54pm

Thanks for your sharing your blog Jitender. It is simple yet very informative. The subject you used are very relevant in today’s business as well, since almost everyone uses google and Facebook.

Permalink Reply by Johan Steenkamp on August 1, 2012 at 10:16pm

Interesting site and good resource. I created a Fiddle from your LinkedIn case study: http://bmfiddle.com/f/#/nLKz8

Be nice if create a Fiddles for your case studies and share the link. That way people can play with the models and create and share their own variations.

Permalink Reply by Srinivasan N on April 20, 2012 at 5:02pm

The story of Mumbai (India) Dabbawalas could make an interesting case study for your purpose.

Here is their websire

http://mumbaidabbawala.org/index.html

Additional resources you may like to visit are

http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4654

and this ppt can give you a quick intro to the case study/story

http://www.slideshare.net/targetseo/mumbais-dabbawalas-amazing-mana...

Hope this helps.

Cheers!

Srini 

Permalink Reply by John Rumery on April 20, 2012 at 6:25pm

Thanks.  I did a quick review.  Although west Michigan is "miles away" from Mumbai ...culturally...the non-tech/well-run/service/niche business is what I want to use the canvas on.  This will be helpful

Permalink Reply by Srinivasan N on April 20, 2012 at 8:30pm

I guess so John. My nephew is in Columbus, OH and I have been to Houston, Detroit, Atlanta, Chicago and Fort Wayne. Since you are looking the non-business kind of students I thought this case wd serve as a good model to study. Plus it is so much human centered. 

Recently, Dr MS Swaminathan, the Raman Magsaysay award winner observed that illiteracy does not mean unskilled. By extension, business-illiteracy is no bar on creating business models that create value across the value chain and for the business partners.  I guess you can tweak Dabbawallas for your purpose without too much hassle. Should you need any help, pl feel free to ask me.

Cheers!

Srini 

Permalink Reply by John W Babiak on June 2, 2012 at 9:23am
Srini,

This is a great case.
Have you tried mapping it onto a Business Model Canvas?

John
Permalink Reply by Erwin Fielt on May 19, 2012 at 1:21am

Why not take something very easy that anyone knows and that is not too overly MBA, like a library. It is pretty forward mapping that out but still insightful.

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