Co-create the FIFA & SAWC2010 Business Model!

We are all preparing for the big tournament to start. The Netherlands is almost Orange, South Africa yellow and green I guess the same goes for Brazil. I can almost here the vuvuzela here in Amsterdam. Alex believes Switzerland will make it to the finals. 

Co-create!
But how does the http://www.fifa.com business model look like? And how does the model of the hosting country South-Africa look like? What is the proposition, customer segments, revenue and costs? We are curious. Therefore we like to inspire you and challenge ourselves to draw the business model. 

How?
First, we will build the model the next few days with help of your input. Second, we will visualize it and send it to you all as a co-created visualized model! You can then use it in your presentations, workshops, case studies as an example or nice visual.

Adapted model! (version 2)
Based on your input I modified the first set up into the 2 models FIFA and South Africa WC 2010. Take a look here... Look forward to your comments... 

Adapted Visualized Business Model FIFA!
See here our model attached. Looking forward to your comments.  

Tags: 2010, Soccer, Worldcup, africa, alex, business, businessmodel, fifa, osterwalder, soccer, More…south, wc2010

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Permalink Reply by Greg Krauska on June 10, 2010 at 1:45pm
Hi, Patrick,
Great stuff. I think you pretty much nailed it. When you look at TV viewers, you find an entire market to its own. Partners include everything from pubs, sports bars and restaurants, and in turn, their suppliers/advertisers.
Permalink Reply by Patrick van der Pijl on June 10, 2010 at 1:49pm
Hi Greg,
Thanks for your early response and input. You have a good point there. A challenge to visualize that as well. Business Models inside Business Models. We will add that...
Permalink Reply by Gail Hounslea on June 10, 2010 at 1:54pm
Hi Patrick,

I like the way you have taken a world event and simplified it so that it can be replicated by any business it brings homewhat a great tool this is.
Permalink Reply by William Harrod on June 10, 2010 at 2:29pm
Great to see the model in use - live! I think we should look to capture the legacy benefits of the event for South Africa directly, Africa more widely, and every football nation generally. Maybe in the "Offer" segment?
Permalink Reply by Patrick van der Pijl on June 12, 2010 at 10:34am
Hi William, I will try to put the scope of the value proposition in there for the hosting country South-Africa
Permalink Reply by Karen Hochberg on June 10, 2010 at 2:37pm
I think you may be missing a key resource, technology. How can we incorporate using social media to link to locals pubs etc. Can we get links on key sites? Can we use Foresquare and have people check-in at certain places? Can we do text fundraising for the local ticket fund (which is a great idea)?
Permalink Reply by Patrick van der Pijl on June 12, 2010 at 10:35am
Hi Karen,

So true. What to do without technology. Cool ideas also...

Cheers Patrick
Permalink Reply by Nicolas De Santis on June 10, 2010 at 3:36pm
Hi Patrick, under offer we must add HOSPITALITY and Tourism Investment opportunities I believe created by the sport event.
I would differentiate FIFA and SA World cup (FIFA organisation) and SA Worls cup (as the event). Similar to the Olympic movement and the actual olympic events (London 2012).
Ref Tourism the offer (incentive to bid to host) is the great inward investment in the country and brand promotion.
Bet Nicolas
PS: half italian and half spanish... dont I have 50/50 chance of winning cup?
Permalink Reply by Patrick van der Pijl on June 12, 2010 at 10:36am
Hi Nicolas,

Very good. I felt we needed to split the FIFA model and the Hosting model. I think you have a very good opportunity to win...

Cheers & thanks Patrick
Permalink Reply by Mike Lachapelle on June 10, 2010 at 4:14pm
Hi Partick

Things might be a little more complex than the first model shows.

One of the things you may have to consider is that you have bundled two different businesses into one canvas. An event like the World Cup, and this applies to the Olympics as well, is delivered by two separate businesses. There is the sport governing body, in this case FIFA, and the event hosting body, in this case South Africa World Cup organization. Some of the elements in the model are strickly FIFA and some are Hosting, and there are some that are shared.

FIFA's business is around licensing, advertising, broadcasting of video & radio (including licensed internet) and authorizing the teams to participate. Revenues like television and sponsorship are owned by FIFA licensed through a marketing subsidary and shared with the Event Host. FIFA gets paid by the wining bidder to host the event and gets shares of pretty much everything the Host does.

The Host business is wrapped around the event - multiple stadiums, infrastructure, event ticket sales, on site merchandising, and tourism. As well the Host would get a share of the advertising and broadcast revenues.

Perhaps the canvas should be split into two separate views - FIFA and Host.
Permalink Reply by Patrick van der Pijl on June 12, 2010 at 10:40am
Hi Mike,

True. I tried to keep it simple at first ;-)
I will unbundle into FIFA and a Hosting model.
Thanks for your input!

Cheers Pat
Permalink Reply by Lesley Robles on June 10, 2010 at 6:14pm
Hi , The business model is about FIFA´s business model around the worldcup only?.

Anyway, one of the most awesome way of revenues, is when you have a young soccer player with a value for example of US$ 0.5 millions and then after a time his value is for example US$ 10 millions. Worldcup contribute to the exhibition and value increase of the players.

Similar to R&D companies that growth in value.

I guess that FIFA, get a comission for each transaction or other kind of revenues associated.

Regards,

Lesley from Chile.

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