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FastCompany: You Might Be Running a Stupid Company if...

In our article today on Fast Company, Michael Hinshaw and I outline five questions to ask to determine whether your company is committing competitive suicide.

What are other ways companies act stupidly, and how can they escape these traps? We'd love to hear your opinions. Please take a look at the article first; our intention isn't to be critical, it is to create urgency to react to the radically high expectations customers are starting to have thanks to smart technologies.

Image via FastCompany courtesy of Flickr user Amanda Tipton

Tags: book, companies, customer, disruptive, experience, smart, technology

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Permalink Reply by Rod on June 20, 2012 at 10:59pm

Hi Bruce,

I read your online Fast Company article yesterday and immediately went online and bought your co-authored book from Amazon.

I find your article fascinating. Customers are increasingly having stronger bargaining power in dealing with businesses. Customers now have a stronger say in business strategy as well as in the evolution of business models than many companies would be willing to admit or accept. I can't help but agree that the emerging Internet of Things (IoT) will be a great disruptor at multiple levels: at the level of the economy, industry, and enterprise.

I look forward to hearing more from you.

Best,

Rod.

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Permalink Reply by Bruce Kasanoff on June 21, 2012 at 12:50am

Thanks, Rod. Will look forward to hearing what you think of the book itself, which we wrote to light a fire under those firms moving too slowly... and to further inspire the entrepreneurs who are already doing amazing things.

Bruce