Marketing plan - Business Model Innovation Hub2024-03-29T00:31:07Zhttp://businessmodelhub.com/forum/topics/marketing-plan?commentId=2478825%3AComment%3A334046&xg_source=activity&feed=yes&xn_auth=noYou may also consider some of…tag:businessmodelhub.com,2018-07-03:2478825:Comment:3428842018-07-03T22:19:28.106ZHector A. Jimenezhttp://businessmodelhub.com/profile/HectorAJimenez
<p>You may also consider some of the Key Activities as part of your marketing plan, specially the ones that will touch your customers. </p>
<p>Regards</p>
<p>You may also consider some of the Key Activities as part of your marketing plan, specially the ones that will touch your customers. </p>
<p>Regards</p> many thanks!!!tag:businessmodelhub.com,2018-01-25:2478825:Comment:3342542018-01-25T15:11:37.848ZMarieClaudehttp://businessmodelhub.com/profile/MarieClaude
<p>many thanks!!!</p>
<p>many thanks!!!</p> The content of the front stag…tag:businessmodelhub.com,2018-01-25:2478825:Comment:3340462018-01-25T14:40:22.922ZMike Lachapellehttp://businessmodelhub.com/profile/MikeLachapelle
<p>The content of the front stage components (Customer segments,. Value proposition, Channels and Customer relationships) should hold all the material you need to create a viable marketing plan.</p>
<p>Part of the strategy could include a channel strategy model - can be found in the Channels explanation at the beginning of Business Model Generation.</p>
<p>A major component of a marketing document would be the strategies to acquire and retain customers (Customer Relationships) as well as the…</p>
<p>The content of the front stage components (Customer segments,. Value proposition, Channels and Customer relationships) should hold all the material you need to create a viable marketing plan.</p>
<p>Part of the strategy could include a channel strategy model - can be found in the Channels explanation at the beginning of Business Model Generation.</p>
<p>A major component of a marketing document would be the strategies to acquire and retain customers (Customer Relationships) as well as the ongoing support of the customers.</p>
<p>Key to it all, in a marketing document, is how all these elements will line up with the identified customers.</p>
<p>If you have developed customers profiles and value maps (value proposition canvas) the content of the gain creators and pain relievers are the core information you need for your marketing messages.</p>
<p>Hope that gets you started.</p>
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