... where visionaries, game changers, and challengers discuss business models
As with any company, the business model canvas and the Business Model Generation approach can be used in many ways. First and foremost, to create a common language and shared understanding about how the business works. It can serve as an important tool in communicating about the business or building alignment across the company. The canvas can be used for strategic planning and evaluation. Certainly the canvas is an important tool for innovation.
Here are 15 ways one can use the BM canvas:
While product innovations get a lot of attention, that’s not actually where most of the long-lasting innovations come from. They come from within elements of business models, such as distribution channels, core processes, the customer experience and revenue models. Companies interested in creating long-lasting competitive advantage have to look across their business model for innovation opportunities.