... where visionaries, game changers, and challengers discuss business models
As with any company, the business model canvas and the Business Model Generation approach can be used in many ways. First and foremost, to create a common language and shared understanding about how the business works. It can serve as an important tool in communicating about the business or building alignment across the company. The canvas can be used for strategic planning and evaluation. Certainly the canvas is an important tool for innovation.
Here are 15 ways one can use the BM canvas: