Need Business Model Generation Practitioner for workshop at Stanford University

Hi all,


I am a student at Stanford University.  At Stanford, I am a member of Sparks team in Business Association of Stanford Entrepreneurial Students.  Our sparks team's goal is to create programs/workshop to inspire and accelerate student innovators in Stanford.


I have recently read the business model generation book and I believe that Business model canvas is incredibly useful toolkit for innovators.


Thus, having business model generation workshop at Stanford can be incredibly useful for our students and I would like to ask in our hub if there is anyone interested in coming to arrange, host this workshop at Stanford with my sparks team?

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Hi Kanit,

I'm interested in helping inspire students to be highly innovative especially from business model and innovation perspectives. I'm currently using a visual (Business Genomics) platform that integrates approaches to business model innovation including the Business Model Canvas and Balanced Scorecard. I'm extremely passionate about "Thinking Different."


We also have a group here that focuses on discussing ideas about a platform that integrates disparate tools of Business Model Innovation and Strategic Management. Please feel free to join us. Your colleagues are also invited.


Below are weblinks to examples of our integrated approach to Business Model Innovation and Strategic Management:


I live in Central California and would welcome an opportunity to present tools of business model innovation such as the Business Model Canvas to the Sparks Team/Business Association of Stanford Entrepreneurial Students. Recently, I authored a Business Innovation Encyclopedia as well as "One-Page Business Development." My e-mail address is:


Please feel free to contact me here and/or directly through my above e-mail address.


Rod King, Ph.D.


There are so many talented people contributing to the Hub! 


In selecting someone to host a workshop, I'd recommend sketching out how much time the learners will have for such an experience, a sense of how much they know already about business models, how you want them to "change" (i.e. what high-level learning objectives you want them to achieve), and what format you want for the experience.


For instance, some people think a lecture is a workshop.  It isn't. 


To be really clear with your workshop facilitator it's important to let him/her know about the learning environment that the event will happen in, etc. and what your "format" expectations are.  For instance, do you want a full-day with a combination of presentation of theory, examples, activities and then applications to the students' existing work?  Do you want a half day presentation with some activities or a case study?  I've done "workshops" that have varied from simple (presentation and activity) format to more complex simulation, games, etc.


Now if you want people to have a real, roll-up your sleeves workshop experience, you'll need to ensure that the venue has everything set-up for that.  I've been asked to do "workshops" where the real intent was to have me lecture people for ninety minutes!  Yawn.  I can entertain people but after 45 minutes of listening, most people get tired.  A real workshop is about activity and theoretical application to real-world scenarios.  So often it's good to have learners come to the workshop prepared with some project that they want to work on and have that form part of the activities.


All of what I've just described is called an Educational Needs Analysis (ENA).  As an educator and instructional design in the past, I've used the following criteria to plan a workshop.  I'll relate this to the BMC a little:


  • Learner Profiling (customer segment analysis)
  • Content Analysis (value proposition)
  • Materials Analysis (key resources)
  • Environmental Analysis (can include key partners, key resources and affects customer relationships)
  • Technical/Media Analysis (can include key resources, key partners and affects customer relationships)
  • Marketing (channels)
  • Pricing (cost structure and revenue streams)


Hope this advice helps you select someone.  Alex O. is obviously amazing.  Michael L. is extremely knowledgeable.  There are many others here as well... so think about those learners.  They're your customers... What will they want from the workshop?


In fact, I'd consider (if you haven't already) using the BMC to plan your workshop


If you want help making a plan before asking the right facilitator, you can certainly post a BMC for the workshop and get input/feedback and find a good match for your needs.  If you want to know more about conducting an ENA, just ask.  You can even survey your learners ahead of time to find out what they really want to get out of a workshop.  Think of that as a marketing survey... same thing. :)


Maybe to add to Kenneth's good ideas, see here for an example BMG Canvas we created for our MeetUp group on business models:


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