Business Model Innovation Hub

... where visionaries, game changers, and challengers discuss business models

offering business modell generation seminars

We would like to offer customer trainings/seminars and we would like to make use of the canvas/methodology. Are there any restrictions which apply?

Thanks

Deniz

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Permalink Reply by Mike Lachapelle on July 18, 2012 at 3:00am

Deniz:

I do not have the authority to speak on behalf of Alexander, but here is my understanding of the use of the Business Model Generation knowledge and tools.

Alexander has sent out the canvas under a creative commons licence. You are free to use the material with some very simple constraints:

In any use of the canvas you must acknowledge the originator of the material and it's source. So there should always be a credit to Alexander Osterwalder and reference to www.buinessmodelgeneration.com.

The licence, if I am not mistaken allows for building and adapting the work, but is a share-alike licence.

There is no 'designated' methodology, and each practitioner tends to use a number of tools in various integrations. However if you are following the logic of BM Generation, it would be required you acknowledge the source material.

Beyond that, both Alex and this community would be interested to hear (and see) how you are using the canvas and business models to support your clients.

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Permalink Reply by Alex Osterwalder on July 20, 2012 at 4:07pm

The rules are pretty simple and aim at fostering sharing and the application of the Canvas - Check out:

http://www.businessmodelgeneration.com/canvas

As Mike mentioned it would be helpful if you'd share what you learn on the Hub.

Have fun with the workshops!

Best, A

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Permalink Reply by Jonathan Campbell on March 3, 2013 at 1:38am

We are beginning to work on this in a few different contexts in South America and Africa. Is anyone developing training materials to apply BMG to Bottom of Pyramid and Emerging Economies?

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Permalink Reply by Lubna Taimeh on March 7, 2013 at 9:32am

I've been doing trainings on BM for almost two years now after my masterclass in london in Jan2011 for Startups in the technology field.

Book and authors as mentioned above are introduced on the first slide and acknowledged through out the sessions and I developed canvas examples from local companies that relate to ICT and startups.

Let me know if you need anything :)