Replies to This Discussion

Permalink Reply by Ellen Di Resta on January 22, 2009 at 10:30pm

Alex I really like the updated personas. What really works for me is the headline for each one, so at a quick glance you can see the relevance of business model innovation to each individual mission.

One thing that might be interesting as you use them throughout the book would be to show different ways to use the model. For example, the bank chariman might use the tool to map businesses in several different markets, and based on where overlaps occur, he may see synergies to expand into markets that seem unrelated on the surface. On the other hand, the Grameen phone guy may use the model to play out the realities of going into an entirely new business to see if it makes sense. Just a thought that you've probably already thought of :-)

Permalink Reply by Alex Osterwalder on January 22, 2009 at 11:11pm

Perfect idea. Yes, we have thought about it, but it has even more value when it also comes from the Hub.

Permalink Reply by Bart Boone on January 28, 2009 at 1:55pm

Hi,
Think it's a good idea, those "personas" . However, would keep it simple and only apply one kind of entrepreneur (so skip the intra-, and conscious or whatever..) Also, in my experience, a lot of people use/design buisness models, looking from different angles, e.g. marketing vs financial (with the same goal of having profitable business). Maybe this should also be taken into account when developing those personas? Kind regards, Bart.

Permalink Reply by Bob Dunn on February 1, 2009 at 5:22pm

The 6 persona are quite nice. And, they are concentrated in just two industries: financial services and mobile telecom.

Is that narrow range intended or simply what was available and known well enough to be considered?

Is the intention of the book to be relevant that narrowly or more broadly. If broader interest is the goal, a broader range of persona would better serve that interest. There are several that have global potential relevance.
a. As labor rate disparities narrow around the world and as carbon foot print issues, localization trends, transportaition costs increases, and enrgy insufficiencies all go the wrong way, re-thinking manaufacturing and distribution business models will become very relevant. This train has already left the station and will be well underway by the time he book is out there.
b.In mid-range to upper-level econimies, media and media services are under attack as to cost, relevenace and effectiveness. It is more than about the Internet and social networking as options. In much of the developed world, local traditional print and broadcast media and services are increasingly at risk via current business models while local populations still have considerable reliance on these media. This is a fundamental issue re mechanism of business. This rain has also left the station.

There are more such sectors that could make the book even more relevant and important.

Bob Dunn

Permalink Reply by Jille Sol on February 3, 2009 at 10:09pm

Alex, I enter this discussion a bit late. Here are my thoughts.

These personas are much better. It's very clear why they are interested in business models. However, as mentioned before they all seem very familiar with innovation and working with businessmodels. I really think you also need a persona who's new to the world of businessmodelling. A lot of your readers will and they need tot identify themselves with one of the personas. You give a lot of workshops, didn't you meet someone there who was new to the concept and now works with it? He, or she can tell you about his/her experience.

regards Jille

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