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Privacy models
I have been thinking about patterns regarding Privacy. Specifically in this age of social media Privacy is a premium. How one chooses to be public or private is of growing concern esp as the web enables thousands of people easy access to a person's personal life, career background or public records etc. More so companies who have unbridled access to consumer purchasing behavior, trends and patterns.
Based on this I am thinking there are huge opportunities based around the concept of privacy...and when I say privacy I am talking about more than just a "policy" or a secure site or a premium service for the uber rich.
I am willing to be that "privacy" will be the next big trend in 5 years time. How will you address this issue or what service would you provide to enhance a person's ability have control over their own persona, spending information or identity?
Replies to This Discussion
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Permalink Reply by Deborah Mills-Scofield on -
In Newsweek or something this past week they had an article on how with the GPS etc. in our cell phones the gov't (federal, state, local) can trace us all over the place and how a sheriff said that his daughter had been kidnapped so everyone started tracing her phone to find her and turned out she wasn't but she'd snuck out or something and he wanted to find her. We also put microchips in our pets (and how soon til our kids to keep them safe, or the elderly with alzheimers, etc.) - all for 'good reasons'. I definitely agree it will be a big trend but can it really be accomplished? and at what trade-off? This is has been on my mind since 9/11 - we are so used to our liberties in this country which are a virtue and vice - the 'price' of living in a free country (e.g., vs. the UK which is free but with less liberties).
This should be a very interesting discussion -- will have to ponder what one could do - something like a dynamic IP address - what if I could have a "dynamic identity address" like thing that followed me but changed constantly and I could decide when to let it identify me or not and for a period of time, etc.? of course, where, if anywhere is the 'link' between that dynamic IP address and me? does this make sense?
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Permalink Reply by Chad Lockart on -
Tracking and evading are interesting concepts to explore. Also the price of liberties esp in the US health care system and growing emphasis on "coaching" and lifestyle services that look more like invasions of personal liberty/privacy rather than ways to keep us healthy.
Antisocial models would be interesting as well. For sure there is a growing anti social media vibe brewing amongst cutting edge hipster types. In that they say, I will not participate in life through digital portals. I exist in real time and refuse to held to a twitteriffic leash. This growing vibe could make all of the buzz over social media a real bugger of a situation for all of the people who are trying to get every company under the sun to create a social site. Even within the context of tribes, places where people know other members of the tribe there is privacy outside of the tribes walls. Persons in the tribe protect other members from outsiders...like small towns (!) or rural areas or gangs or families. Imagine if you had a tribe of 10000 anonymously private friends who all boycotted a company who abused your information or proactively dealt with poor marketing behavior....like in the case of mass mail marketing firms or retailers who sell personal addresses to other catalog vendors or mass spam marketers.
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Permalink Reply by Don Gooding on -
Perhaps a way to think about the problem is to use the Canvas to first analyze the "anti-privacy" mode of the way things work today. Pick a customer segment - for example, women who are concerned about stalkers. They use mobile phones, social media, they have credit reports - and each of those "anti-privacy" businesses have their own business models. The targeted customer segment is attracted to the value proposition of each of those business models, who in turn have different channels and key partnerships.
I think the challenge is to allow the privacy-sensitive segment to continue to benefit from the value proposition of these various services but not be exposed.
A different way to approach it would be to imagine a "who's watching you" service that would be the equivalent of a private eye gathering information on yourself. I've heard reference to having a Google news feed that alerts you to new references to yourself on the internet. Imagine that expanded a hundredfold.
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Permalink Reply by sriram venkatakrishnan on -
Thats an amazing thought. and rightly I also believe privacy might be the 'raging trend' five years down the line. One thought which comes to my mind is the 'user' getting the fee for the information. You can have multi-levels of information, the higher the value the information has more the 'fee'. A user would have the right not to sell his information if he/she doesn't want it to be sold.
This is a 'market' based solution to privacy. A person gets the price for his privacy. The more the site/institute pays he/she can decide how much information and which information he deserves to give. A global player (credible) tracks the information in a standard format. All social networking site has to register with this global player to get the information. Each player gets a percentage of the 'information' charge. The marketing company which needs the information pays, social network and the tracker gets a percentage of the charge while the end user gets the money for his information.
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Permalink Reply by Javier Ruiz on -
You can check Mydex system to control personal identity in UK. Also, Abine browser plugin can give you some ideas. The big client eventually will not be the individuals, though, but the companies with a legal duty to protect customers privacy, or be sued.
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