Hi Hubbers,

I'm a PhD student and doing some academical research in the field of business model innovation, but not yet ultimately decided on my specialisation.

During the study of relevant and current literature, the following question came up:

What level of innovation must be made on a business model so that we can call it a business model innovation?

You know, it is a fine line between what is and what is not a true BMI. The concept and the term BMI is widely talked and some examples are misleading - at least for me!

So, is it sufficient, if only one building block of the #bmgen canvas is changed, or is a broader change necessary?

What are the requirements so that a change/adjustment within the current BM can be understood as a BMI?

What examples of true and not misleading BMI do you have?

Love to hear your statements, views and examples!

Thanks for a great discussion!

Best,

Clemens