Simple research around creativity and idea generation needs



I'm doing some simple research (using a card sort) around creativity and idea generation needs to help with creation of more unique ideas for innovation.


The card sort only takes about 5 minutes to do.  I'm going to use this to help guide some ideas for production of tools to assist people in the innovation process.


The link to the card sort is below.  There are some instructions and then you just drag and drop cards.


Many thanks for helping!


If you have any particular struggle in the area of creativity/idea generation to support innovation, please feel free to share.  I'm trying to understand the areas that people still struggle with when they're trying to create unique ideas in the market.


Best regards,


Eddie Pratt


Contributor to Business Model Generation

Views: 297

Reply to This

Replies to This Discussion


Nice research Eddie....

Hope the research output is open to share here..

Hey Tim,


Thanks for that.  Much appreciated.  



Hi Eddie,

Card Sorting Completed! Hope I've been able to help and I look forward to seeing the fruits of your research some time.

Love the website name by the way, and the tagline....

Happy Researching!

From "Oh Dear...", to Idea. ~> ideer

Thank you :-)  I appreciate it.

Hey Nic,


Thank you.  Much appreciated :-)






© 2015   Created by Alex Osterwalder.

Badges  |  Report an Issue  |  Terms of Service