Interested in opening up the dialog on how SocialCRM affects Business Models

 

Here are some important points to consider when thinking about social CRM.

  • Social CRM is first a strategy that is often supported by various tools and technologies. The strategy is based around customer engagement and interactions, with transactions being a byproduct.

 Social CRM is still about CRM (but evolved), meaning a back-end process and system for managing customer relationships and data in an efficient and process-centric way.

  • Social CRM will mean different things to different organizations. The key is being able to understand the business challenge you’re looking to solve, and then solving it.
  • Social CRM is one component of developing a social or collaborative business, both internally and externally

For further infor: http://www.socialmediaexaminer.com/

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