I have a special interest i freemium business models, where you give one product away in order to sell premium products. Like Skype the gives away the free Voip client and sells premium products to 7-8 % of the free users.
Recently I was trying to gather a small archive, consisting of business models for different companies using a similar model.
This made me think that it could be great to have an Internet archive with examples of business models. If the different examples where set up in the same way, this could be an excellent way to create an overview. It could also be a great way to search for examples within different parameters, and later use these as inspiration for innovation processes.
I have seen that Alex has done a lot of nice descriptions of different model. It also looks like it is the intention that we could share examples here.
Would it be relevant to have a Word template for easy describing such examples ? This would facilitate a better overview.
The attached file is a quickly made prototype for such a template based on the business model canvas.
I have filled it in with the example of Skype
Do you think it would be relevant with a word template ?
Could it be relevant to start a specific archive of business models, with better search ability ?
- relationships and cost structure
I can see you points and have changed the post it’s. Some of the things you mention are obvious to me. But then i have always seen skype as a software company. Looking at it as a new player in the telco industry, you specification make sense.
Personally i would not call the relationship to the telecoms important partnerships. Skype is simply buying a commodity. If one telco will no longer cooperate, they just buy from another.
I think the interesting thing bout this and similar models, is that is hard to separate the marketing and the business model.
-value proposition, that was a mistake and have been corrected to music experience
-revenue stream, I see you point. I have made an adaption of your “canvas” where the free revenue stream is clearly illustrated. I have used this in some material that will be on my blog later this week.
-resources, good point on the reach
now brief educational videos
I have compiled a few others for my wiki. I will set up a new thread with them, along with the edited versions of these.
1. Aravind Eye Care System: With time-saving and cost-cutting measures and a business model that lets the poor pay little to nothing, the 2008 Gates for Global Health award recipient has been instrumental in lowering blindness rates in India's rural areas.
2.Bharti Airtel: The telecom company won two World Communication Awards last year for services aiming to improve rural life -- such as free voice messages with weather updates and other crucial info for farmers.
Both the above companies are mentioned by C.K. Prahalad in his latest book.
Praveen, the Bharti Airtel example is a very relevant example. For the aspects you mention, but also for its entire business model, which everybody thought will fail! That's one I would like to point out, but I'll need to do some research...