... where visionaries, game changers, and challengers discuss business models
"What is the best business model?" people ask me often. "What are the best business models we can learn from?" Actually, I believe there are many. But we stick to the same examples. Mostly Internet based models. But I believe there are more...
Mostly we look at the same models over and over such as Amazon, Spotify (free drives paid), Apple, Netflix, Hilti etc. But can we find more best business models? Can we find them in different industries?
Question for the Hub
I would really like to know what YOU consider the best business model. Please let me know what you think. I will make an overview and ranking based on your input.
I think after a long time since you posted this question, I have cracked a good answer to your question on the ’10 best business models’. Whenever somebody asks a question on naming companies with best business models, the discussions can go haywire. Everybody has their own opinion on what is best. So, we need a list of criterion on the basis of which we can judge what is best. The list of criterion should be acceptable by the people. This is very similar to the discussion on Business Models. Before Canvas came, everybody had a different opinion on what a business model is. But, now people are thinking Canvas when they are talking business models.
In this discussion thread earlier, I pointed to Bill Gurley’s 10-point criteria for assessing the attractiveness of a business model. Then, I presented the 10-point criteria over the Canvas. The link to that post is as follows: http://bmimatters.com/2012/04/04/assessing-a-business-model-attract...
Now, I have attempted to compare the business models of Facebook and Google using the Gurley’s Test. I call this approach as ‘Visual Assessment of Business Models using the Canvas’. Please refer to the following post for details: http://bmimatters.com/2012/04/18/comparing-facebook-and-google-busi...
As you will see, I have given both Facebook and Google 9.5 out of 10 points.
Coming back to our discussion on the best business models to learn from, I believe the best business models are those that score higher in the Gurley’s Test. So, if somebody tells that some business model is the best, we should apply Gurley’s Test onto it and see how much it scores.
I guess there is no BEST model but most appropriate model to a specific case. The idea behind the Business Model Canvas is to be creative in terms of finding new ways to develop businesses. Basically it underlines it's by finding a new recipee fitting to the needs and means of the entrepreneur that the model is best.
So the best Business Model would be the most appropriate to the needs of the segment market and to the means and ambition of the entrepreneur...
I think there is not the best business model. Each market and value proposal can be offered in many ways. The market will say which is more acepted.
Why not publish the models as fiddles and post a list of the links? Contributors could do the same.
Disclosure: I am the developer of Business Model Fiddle
I Love Airbnb´s business model. Here there´s some data of it business http://www.airbnb.com/10-million
It´s totally scalable.
CANVAS is for me the best!
Read the Book Business Model you and YOU know why...
Greetings from Switzerland
For a more conceptual view, take a look at the book, The Art of Profitability by Adrian Slywotski. Written in the form of a novel featuring a business expert and his protege, they explore 23 profit models.
Great book - which I have dog-eared and mangled with use over the years.
I think that it can be valuable to "look back" at business models that have proved to be successful to (1) stimulate thinking and (2) stimulate creativity.
But let's not forget that we're working on a Canvas - and that suggests creativity be the guiding factor - not replication.
(For those looking for another reference - Jay Abraham also has dozens of ideas on how to tweak a business model.)
Not trendy, not fashionable - but definitely in the forefront of (really) long-term business value creation: Unilever, P&G, Mars, l'Oreal.
Corporate business model: building brands that satisfy enduring customer needs.
Each has a pretty efficient business-building engine that is replicated across many geographies and market categories.
At their best, they relentlessly focus on delivering reliable quality at the point of need.
Key assets: deep customer and channel knowledge; psychology of branding and communication; best-in-class technologies; cross-cultural management skills; resilient corporate cultures.