The 12th Book Chunk - Storytelling (design technique)

Enjoy this book chunk on storytelling and business model innovation. It's a soft skill, but very important when it comes to "selling" new and innovative business models to management, venture capitalists or employees. Stories are powerful tools to connect with and engage an audience.

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The book Made To Stick--Why Some Ideas Survive and Others Die, by Chip and Dan Heath, is a great example of the story telling concept. They give a lot of great examples. They emphasize the following traits of ideas that stick--Simple, Unexpected, Concrete, Credible, Emotional and StorieS (obviously the acronym is SUCCESs). A New York Times Bestseller. Great book.


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