Your chance to be in the book: First double-page Hub section

Do you want some additional visibility for yourself in the book? As a Hub member your name will be mentioned anyways, but that’s only one line and it will appear in the order you signed-up.

Here you have a new chance to maybe even get your photo into the book: We will dedicate 1-3 sections of the book, each spanning a double-page, to content from members on the Hub. Each double page will feature 10, 20, 40 or so comments from Hub members related to a particular question. We will select the content from all submissions.

The first section (spanning one double-page) is titled: “100 (or so) usages of the business model canvas”. So the question to you is: Why and/or where have you applied the business model canvas?

Your answer should be maximum 50 words and 300 characters (including spaces). An example:

“I used the canvas with the senior management team of a bank to give them a shared language to discuss their existing and potential new business models. This was necessary because they all had a different understanding of business models. Their discussions were unfocused and all over the place.”

We will select among all the submissions to this forum discussion. Selection criteria are quality of comments (e.g. clarity, writing style), diversity of comments (e.g. area of application, industry, ...), and relevance of comments (importance for readers).

Tags: Hub, Hubbers, book, content, section

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Replies to This Discussion

Hi Alex,

The main problem for most of companies for a long time is the low ability to define what a business model is plus define their own business model, after we adopted the canvas to show what a BM is and to design new BM´s most of our customers have been adopting it too and revise them in a priodic time.
One customer decided we to explain and train also to all their suppliers to work with the canvas in order to improve their BM´s and bring some improvements for their customers, this has been a cultural change in the supply chain and the canvas knowledge is a mandatory training for any actual or new customer.

The canvas helps to get a simpler vision of the genoma of the BM.

Cesar.
I'm using the canvas to design my own niche consulting and coaching practice, and using a unique set of idea creation techniques to innovate in the different areas of the business model. In effect, I'm building the model that will help me, to help others, to build and innovate in their models!
The Business Model Canvas has allowed me to establish a common language and framework with colleagues. I've used the canvas to explore new growth opportunities, assess uses of new business models by competitors and to communicate across the organization how we could accelerate technology, market and business model innovations.
"The business model framework has helped several health care organisations in the Netherlands to make the move from a budget driven govermantal institution to an entrepreneurial value adding organisation. The framework is concrete and practical, it puts the focus on the patient/client and the health value added. It helps to figure out how money can be earned, while patients are getting better healt care."
I have applied the business model framework successfully for a Dutch start-up which focuses on automating and outsourcing the administrations of independent contractors.

The business model canvas proofed to be very helpful for corporate social responsibilities projects I have engaged in. Satu per Satu: sponsoring vocational education for children in Malang, Java. TOY a project for chronically sick children who are presented 'serious' games in order to alleviate the period they spend in hospital.
I wish I had known the canvas years ago! With a particular tough and complicated print-to-digital project within the publishing industry it would have been so helpful to show all project members in this visual way both the big picture, their (important)own role in it and their interdepedency. Hours and hours of explaining, arguing and misunderstanding could have been saved.
I help business owners plan their transition and exit from their companies. I've authored two books on this. Success depends on sustaining long term company viability and growth. Key to this is a business model innovation program. The canvas helps us identify and innovate their business model.
We had an interesting experience designing a business model for new health services supported by ICT. Considering the fact the value offer require R&D activities, we unbundled horizons 1, 2 and 3 layers over the canvas getting a very clear overview for the H1 BM and the research’s road map.
When you typically think of a business models, the conclusion is that it is a 'for profit' business. However, I found that the canvas to be also very effective in the non profit sector. We used it to design and aligning members of the leadership team during the formation of a new non profit program. The canvas was flexible enough to take into account the goals of this social entrepreneurial venture, and bring clarity to the true value proposition of the business and how to make it sustainable.

Kevin Donaldson
Strategic Advisor - Common Ground/The Momentum Group
http://cg.themomentumgroup.org/
Alex

I use the Business Model Canvas to teach early stage entrepreneurs across a wide range of industries as a much better way to translate their business plans into the business processes that they (will) need to operate their business and to insure that they are focused properly on being customer centric in a way that makes the business as highly profitable as can be.

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