Business DNA Management for Business Model Innovators


Business DNA Management for Business Model Innovators

Business DNA Management provides a platform for integrating disparate tools of business model innovation. The platform uses a dashboard for planning, prototyping, measuring, and learning about bus. models. 

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Latest Activity: May 19, 2017

Google's Business Model: A Comprehensive Visualization of How Google Makes Money


Google needs no introduction. We know that Google is a search engine giant and makes tons of money. Google achieved Blue Ocean Success by developing and executing a highly innovative business model.

But, how does Google's business model look? How does Google's business model work? How can one analyze Google's business model with a view to innovatively disrupting it?

To answer the above questions, see the presentation below:

Please note that a visually integrated business model platform is used to illustrate Google's business model so that the diagram can be viewed through the lens of several business model frameworks such as the Business DNA Map, Business Model Canvas, 5 Forces Analysis, Supply Chain Analysis, Value Net, SIPOC Diagram, and Cost-Benefit Analysis. These multiple perspectives facilitate the generation of numerous insights and alternative business models.

In the above document, templates are also included for visualizing your own business model.


Discussion Forum

THINKING DIFFERENT: A Business DNA Map for the “Business Model Generation” Book Project

Started by Rod. Last reply by Rod Nov 29, 2011. 2 Replies

In the early part of 2009, I encountered the “Business Model Generation” Project during my research on the topic of “Infinite Shared Happiness.” I had become frustrated with disparate theories and…Continue

Tags: performance, generation, strategy, innovation, model

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