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Which comes first: Feasibility Study or Business Model
When evaluating a business option, this could easily become one of the chicken or egg type of questions. Should I develop first a feasibility study and later a business model, or should I do it the other way around. Some times my customers ask this question and I have hesitated to answer them. I feel that a business model could be built on a series of assumptions and later adjust or confirm its results. But a feasibility study is based of various facts or market investigations which are more reliable, but a lot more expensive.
So, let me know your thoughts on this issue.
Regards,
Marcelo
Tags: feasibility_study
Replies to This Discussion
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Permalink Reply by Tedy Acosta Andrade on -
Wellcome Marcelo!
Excellent comment!
Well, I thing that is exactly the great value of visualization of a business model. You could set your business model but once you have structured it, you begin the game (because its literally a game for me) and you could approach an infinite interactions among the system and find a vast of opportunities of value proposition. As I see it, is an iterative activity. You could obtain a portfolio of value propositions, choose a couple and go deep in the analysis.
Best regards,
Tedy Acosta
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