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Business School Courses

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A group for faculty to share syllabi, relevant student reading citations, teaching pedagogy.

Location: University of Massachusetts Lowell
Members: 9
Latest Activity: Jan 11

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My Class Syllabus -

Business Design

Manning School of Business

University of Massachusetts Lowell

M.B.A. Program

Fall 2012

Dr. Valerie Kijewski

Course Description: This will be a ‘hands-on’ course in which the students will identify either a new product to introduce to the market or a business to restructure. You will begin the course by examining existing business models – perhaps for a company for which you now work. You will then be required to develop either a new business model (for a new product) or innovate an existing business model (to restructure a business) in order to create new value for the market. Ultimately, business model innovation is about creating value, choosing which customers will be the targets of that value offering, deciding what activities you can/will do yourself or with whom you will partner, and finally – how you will capture your share of the value you create. Thus your task in this course will be to invent, design, and implement a new business model or challenge and transform old outdated ones. Projects may be either in the for-profit, non-profit, or social entrepreneurship arenas. You must anticipate that much of your effort in this course will be taking place in the field – not the library.

Text: Osterwalder & Pigneur, Business Model Generation, Wiley, 2010.

go to: http://www.businessmodelgeneration.com/book/order

Date	Topic	Assignment
9/11	Introduction to Course – the Canvas	Read Osterwalder 14 – 51 Visit: http://www.businessmodelgeneration.com (Visit Hub tab) Develop an initial canvas for a simple organization of your choice. Due 9/18
9/18	The Value Equation	Read: Osterwalder 127-132 (Customer Insights) Read http://faculty.uml.edu/vkijewski/priceperf.pdf Watch: http://www.youtube.com/watch?v=s9nbTB33hbg&feature=player_embedded
9/25	BM Patterns	Unbundled Pattern: Osterwalder P56ff Read: Treacy & Wiersema, Customer Intimacy and Other Value Disciplines, Harvard Business Review, Jan/Feb 1993. Read: Kijewski/Powell, Implementing Value Disciplines (Unpublished)
10/2	BM Pattern	Long Tail / Multisided Patterns: Osterwalder
10/9	BM Patterns	Free & Open Patterns: Osterwalder
10/16	BM Patterns	Slywotzky & Morrison, Profit Patterns, Random House, 1999 Patterns: Value Chain Patterns & Customer Patterns
10/23	BM Patterns	Slywotzky & Morrison, Profit Patterns, Random House, 1999 Patterns: Mega Patterns
10/30	Student Preliminary Presentations	Make a business model presentation on a business of your choice – be sure to stress the concepts developed to date in the class.
11/6	SWOT & Business Model Assess	Osterwalder 200 -231 Prepare a comprehensive SWOT analysis for the Business Model you presented in class on 10/30
11/13	Scenario Analysis	Osterwalder 180-189 deGues, Planning as Learning Ward & Audrey, Dynamic Scenarios Mason, Future Mapping
11/20	Blue Ocean Strategy	Osterwalder 226-231 Kim& Mauborgne, Create New Market Space
11/27	Implementation	Balanced Score Card BSC_StrategyMaps
12/4	Final Presentations	Final Project Presentation

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Comment by Rodney Tanner on December 12, 2012 at 6:43pm: Valerie. Thanks for your course syllabus. Will have some questions for you.

Comment by Valerie Kijewski on December 12, 2012 at 2:48pm: Suggestions for additions welcomed!

Comment by chenshenshi on December 12, 2012 at 1:20pm: thank you

Comment by Valerie Kijewski on November 3, 2012 at 10:19pm: I am posting my course syllabus for suggestions/comments/discussion . . .

Download at: http://faculty.uml.edu/vkijewski/Business_Design_Syllabus.pdf

Valerie