Business School Courses


Business School Courses

A group for faculty to share syllabi, relevant student reading citations, teaching pedagogy.

Location: University of Massachusetts Lowell
Members: 13
Latest Activity: Mar 22

My Class Syllabus -

Business Design

Manning School of Business

University of Massachusetts Lowell

M.B.A. Program

Fall 2012

Dr. Valerie Kijewski


Course Description: This will be a ‘hands-on’ course in which the students will identify either a new product to introduce to the market or a business to restructure.  You will begin the course by examining existing business models – perhaps for a company for which you now work. You will then be required to develop either a new business model (for a new product) or innovate an existing business model (to restructure a business) in order to create new value for the market.  Ultimately, business model innovation is about creating value, choosing which customers will be the targets of that value offering, deciding what activities you can/will do yourself or with whom you will partner, and finally – how you will capture your share of the value you create.  Thus your task in this course will be to invent, design, and implement a new business model or challenge and transform old outdated ones. Projects may be either in the for-profit, non-profit, or social entrepreneurship arenas. You must anticipate that much of your effort in this course will be taking place in the field – not the library.


Text: Osterwalder & Pigneur, Business Model Generation, Wiley, 2010.

    go to:








Introduction to Course – the Canvas

Read Osterwalder 14 – 51

Visit: (Visit Hub tab)

Develop an initial canvas for a simple organization of your choice. Due 9/18


The Value Equation




Read: Osterwalder 127-132 (Customer Insights)





BM Patterns

Unbundled Pattern: Osterwalder P56ff

Read: Treacy & Wiersema, Customer Intimacy and Other Value Disciplines, Harvard Business Review, Jan/Feb 1993.

Read: Kijewski/Powell, Implementing Value Disciplines (Unpublished)



BM Pattern

Long Tail / Multisided Patterns: Osterwalder


BM Patterns

Free & Open Patterns: Osterwalder


BM Patterns

Slywotzky & Morrison, Profit Patterns, Random House, 1999

Patterns: Value Chain Patterns & Customer Patterns


BM Patterns

Slywotzky & Morrison, Profit Patterns, Random House, 1999

Patterns: Mega Patterns


Student  Preliminary Presentations

Make a business model presentation on a business of your choice – be sure to stress the concepts developed to date in the class.


SWOT & Business Model Assess

Osterwalder 200 -231

Prepare a comprehensive SWOT analysis for the Business Model you presented in class on 10/30


Scenario Analysis

Osterwalder 180-189

deGues, Planning as Learning

Ward & Audrey, Dynamic Scenarios

Mason, Future Mapping



Blue Ocean Strategy

Osterwalder 226-231

Kim& Mauborgne, Create New Market Space



Balanced Score Card



Final Presentations

Final Project Presentation


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Comment Wall


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Comment by Rodney Tanner on December 12, 2012 at 6:43pm

Valerie. Thanks for your course syllabus. Will have some questions for you.

Comment by Valerie Kijewski on December 12, 2012 at 2:48pm

Suggestions for additions welcomed!

Comment by chenshenshi on December 12, 2012 at 1:20pm

thank you

Comment by Valerie Kijewski on November 3, 2012 at 10:19pm

I am posting my course syllabus for suggestions/comments/discussion . . .

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