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Share 'Most Popular Ways to Approach Building a Brand'
In the more technical sense, your brand is simply the name under which your goods and services are sold. Clearly, though, when you take a look at Nike, Coke and even Apple or Facebook, you realize that a brand represents much more than a mere name and logo.
When you start talking about concepts like brand awareness and brand equity, you really come close to the de facto or actual definition of…
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