Business Model Patterns

The term pattern comes from architecture and stands for the idea of capturing architectural design ideas as archetypal and reusable descriptions. In Business Model Generation we tried to do the same for business models: we described archetypal business models by using the Business Model Canvas as a shared language to describe business models with similar characteristics, similar arrangements of business model Building Blocks, or similar behaviors. We called these types of models business model patterns.

Many business model patterns are imaginable and shall be described and discussed on this platform. In Business Model Generation we limited ourselves to sketching out five business model patterns built on important concepts in the business literature:

  • Unbundling
  • the Long Tail
  • Multi-Sided Platforms
  • FREE
  • Open Business Models

Our goal in defining and describing these business model patterns was to recast well-known business concepts in a standardized format — the Business Model Canvas — so that they would become immediately useful in your own work around business model design or invention.

Join the discussion on which business model patterns to describe next here.

Check out all business model pattern discussions

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