Why are you passionate about business models and business model innovation?
I believe that the business model is the fundamental building block of any company, and the one that is most often forgotten. I've worked on fantastic products built by smart teams that failed due to an improper business model. I believe that going forward, differentiating yourself with a unique business model will be the key competitive advantage for firms; one that is very difficult to replicate.
How would you best describe your level of expertise when it comes to business models?