Alex Osterwalder
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  • Echandens, VD
  • Switzerland

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Alex Osterwalder's Discussions

Ideas for the Business Model Generation

Started this discussion. Last reply by Catia Pimenta de Sousa Jan 23, 2013. 85 Replies

Feature Discussion: Business Model Innovation Killers

Started this discussion. Last reply by Omar Salama Dec 2, 2010. 32 Replies


Dr. Business Model Osterwalder

Profile Information

Why are you passionate about business models and business model innovation?
There have never been more opportunities before to create value and do business in innovative and new ways. Companies like Nespresso, easyJet/Southwest, Skype (now eBay), Google or Apple are bringing completely new business models to the market. I would like to understand how entrepreneurs and big corporations can do this more systematically and efficiently.
How would you best describe your level of expertise when it comes to business models?
What's your URL?
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
multiple industries with a focus on financial services and telecom & tech
What is the size of the organization you work for?
freelance/independant, 1-10
Do you want to add anything? Feel free. Any topic.
I want us a group on this book chunk platform to make a difference. I want us to contribute to the history of management thinking.

Alex Osterwalder's Blog

Business Model Foundry - the iPad app

Posted on May 12, 2010 at 6:30pm 7 Comments

Some of you know that we are working on an iPad app to help entrepreneurs and intra-preneurs develop innovative business models. We decided to do this as transparently as we have for the book. Please join us on our journey and give us your feedback!

In the slides below we outlined the specs for a minimal viable (app) product (MVP). It is the "heart" of the app we are developing and it will obviously evolve into something more sophisticated over time. But we want to test the MVP with… Continue

Full Preview of Business Model Generation to Shorten the Waiting

Posted on October 1, 2009 at 10:54am 24 Comments

The books have left the logistics center and are on the way to your home. It will take 6-13 days for them to arrive (we would have loved to make that shorter, too ;-)

To shorten the waiting time, however, we give you a full digital preview. Since Business Model Generation is a very tactile book it is, of course, nothing close to the real thing. That is one of the reasons why we are not selling any ebooks at the moment. The format & design does simply not come over right on… Continue

Preview of Business Model Generation

Posted on September 11, 2009 at 11:31am 19 Comments

As I mentioned earlier we will send you the finished book for free (rather than at the 50% discount that was initially foreseen for the Hub). It is going to production these days.

In the meantime you may want to download the entire Business Model Canvas section and some additional spreads as a pdf document. Don't hesitate to forward it - we… Continue

Book Printing, Pricing and Distribution Issues...

Posted on September 9, 2009 at 12:30pm 17 Comments

On Monday and Tuesday Alan Smith and I were in the Netherlands to visit the book printer, book binder, and cover printer together with Patrick Pijl. The whole visit was organized by Maarten Modderman who is specialized in printing special books.

I made a little video below that shows some images of the visit. Most interestingly, at 0:35 into the video Mike Silva of the book binding company explains the special technique they will… Continue

Cover Design Continued

Posted on September 3, 2009 at 2:00pm 35 Comments

After agonizing over the right type of cover and asking you for your profile photos we had to go down a completely different route based on production constraints. We came back to the initial designs, but slightly changed the concept. The cover will be printed on a sort of cardboard, which goes with the special format of our book that will allow you to keep it open & flat on a table. Find the designs and a cool video of "the making of the cover" below.

Here Alan's… Continue

Comment Wall (106 comments)

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At 10:17am on July 15, 2014, Henk de Man said…

I think you are right in assuming that there is no monolithic thing that covers all, but that additional detail can be added via related views / canvases. 

It is important that the BM canvas exposes the essentials of a business model, albeit that it abstracts from all kinds of (also relevant) detail. But can we keep on assuming (and taking for granted) that what a BM canvas shows IS a business model, and the essentials of a business model?  (as it seems that not everybody may have that opinion ..)

At 7:30pm on July 5, 2014, Henk de Man said…

Is the phenomenon that a Business Model Canvas exposes a “Business Model” ?

Some people make a point of this, saying that a  BMC is a template to focus on business model innovation, but it does not show the business model itself. Rather it has some elements of, in particular, a To-Be business model, as a focal point for innovation.

These people say that seeing the business model itself would require more (and maybe partly different things..). Such as “top level value chain(s)/stream(s)”, using core capabilities/competences, together with associated flows of money and non-monetary values. Etc. So that managers would see and understand in one glance how their business model works… We should maybe admit that a BMC does not  do this? So, does it show a BM then ?

Note: I am also of the opinion, with most other people, that a BMC shows a BM ..; question is: did we all take it wrong ?

Mr. Osterwalder, what would you say about this ?

At 10:18am on September 1, 2011, Youngri Kim said…


Hello, I'm Youngri Kim in Korea,

I really want to participate in workshop of 'Business Model Generation'.

Do you have any plans in korea? 

At 2:20pm on May 11, 2011, Ugo Mendes Donelli said…

Happy to be part of the Hub!

You are always welcome in Milano :-)

At 7:26pm on March 14, 2011, Eric Anthony Spieth said…
Brilliant Book... I got the first Hardbound edition and multiple copies of the paperback (I keep passing them on to colleagues and friends) and recently integrated the model into my entrepreneurship course. I did have a question/concern regarding the design of the dynamic representation of the model on pages 18 and 19. Given that the marketing concept, indicates that marketing is customer driven - shouldn't the arrow linking the 'Value Proposition' and the 'Customer Segments', and labeled 'Customer Relationships' be a double ended arrow? A small point, but, as visualized indicates a one way relationship and a lack of interaction. As opposed to embracing the current trends towards Customer Relationship Management, Customer Managed Relationships or simply the contemporary collaborative relationship between businesses and consumers? Perhaps the feedback loop is covered by the 'Channels' Arrow but perhaps not as intuitive to the nuances of touchpoints or loyalty beyond reason? As Neumeier says about brand, "It's not what you think, it's what they think." A small point, but perhaps crucial? Interaction and perception are everything.
At 5:14pm on March 11, 2011, jahn.schlosser said…
Hi alex! Any idea yet about the Zurich workshop? When will it happen? Cheerz and thanks, great business model hub!
At 6:15pm on January 13, 2011, Jose Luis Illueca, PhD, MBA said…

Thank you Alex!

Great hub!

At 12:45pm on September 20, 2010, Johan Burger said…
Hi Alex, I am interested in doing a PhD on business models. Do you perhaps know of any gaps in the literature?
At 10:51am on September 20, 2010, Carole Ngiamba said…
I received the book, here in Douala-Cameroon!!!
Thank you for the job done!

At 4:05am on September 20, 2010, Mary Kay Plantes said…
Thanks Alex. Glad to be part of the hub. I was too busy with work, daughter and a European commute when your book was being developed to get involved with your effort. Happy to now join your community. Kay

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