Why are you passionate about business models and business model innovation?

I am project managing the development and roll-out of an exciting new mobile App. I want the business growth, development and structure to be unique, malleable and exciting. I feel that BMG will allow me to fulfil this ambition and define my strategy for this project and for many others moving forward...

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://www.madebrave.com

Who do you work for? What do you do?

I work for one of Scotland's fastest growing Design & Digital Innovation companies. We are MadeBrave. www.madebrave.com. I am the company's Business Development Manager; responsible for growth strategy and dealing with the challenges and opportunities that new "convergent" digital media products coming together brings to the business. My job is to maximise growth opportunities and minimise risk whilst delivering world-class products and services to our clients.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Graphic Design

What is the size of the organization you work for?

1-10

Do you want to add anything? Feel free. Any topic.

I have bought the book (currently reading) and the Business Model Toolbox App for my iPad. Therefore, I'm all in!!!... I also aim to attend a seminar once I have a working knowledge of the concepts having put them into practise.