Why are you passionate about business models and business model innovation?
Survival. Organizations that do not act aggressively to take advantage of the changing business environment will slowly, or quickly, fade away. Cautious, incremental changes are an invitation to disaster. Organizations need to open up their thinking, experiment with new lines and models of business and learn what are the drivers for tomorrows success.
How would you best describe your level of expertise when it comes to business models?