"Thanks, Rod. Will look forward to hearing what you think of the book itself, which we wrote to light a fire under those firms moving too slowly... and to further inspire the entrepreneurs who are already doing amazing things.
Bruce"
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Bruce Kasanoff
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- Westport, CT
- United States
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Bruce Kasanoff's Discussions
FastCompany: You Might Be Running a Stupid Company if...
Started this discussion. Last reply by Bruce Kasanoff Jun 21, 2012. 2 Replies 0 Likes
Tags: disruptive, technology, experience, customer, companies
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Bruce Kasanoff replied to Bruce Kasanoff's discussion FastCompany: You Might Be Running a Stupid Company if..."Hi Bruce,
I read your online Fast Company article yesterday and immediately bought your co-authored book from Amazon.
I find your article fascinating. Customers are increasingly having stronger bargaining power in dealing with businesses.…"
Bruce Kasanoff posted a discussionFastCompany: You Might Be Running a Stupid Company if...
In our article today on Fast Company, Michael Hinshaw and I outline five questions to ask to determine whether your company is committing competitive suicide.What are other ways companies act…See More
John W Babiak liked Bruce Kasanoff's blog post Smart Customers, Stupid Companies: disruption unleashedBruce Kasanoff posted a blog postSmart Customers, Stupid Companies: disruption unleashed
Acting dumber than your customers is not a sustainable business model, but that is exactly what is happening in most industries today.Customers have smartphones loaded with apps that let them check prices, compare service agreements, read reviews, and check in with friends (and strangers) even as they examine a company's offers and products, and those of its competitors.Consumers and businesses alike research, connect, and purchase online and over their phones without a second thought.With…See More
Profile Information
- Why are you passionate about business models and business model innovation?
- I tend to recognize patterns and see change coming early, which motivates me to do something about it.
- How would you best describe your level of expertise when it comes to business models?
- expert
- What's your URL?
- http://www.smartcustomers.com
- Who do you work for? What do you do?
- Co-author with Michael Hinshaw of SMART CUSTOMERS, STUPID COMPANIES: Why Only Intelligent Companies Will Thrive, and How to Be One of Them. We believe that every company must act like a startup or risk perishing as the four disruptive forces we profile disrupt every industry. We also believe that most firms are doing the exact opposite, hence our title.
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- Across many industries, speaking and consulting.
- What is the size of the organization you work for?
- freelance/independant
- Do you want to add anything? Feel free. Any topic.
- To a certain degree, we modeled our book after Business Model Generation: it's in color, focuses on disruptive innovation, plus it's a quick read and - we hope - gets your imagination working overtime.
Bruce Kasanoff's Blog
Smart Customers, Stupid Companies: disruption unleashed
Posted on June 11, 2012 at 9:00am 0 Comments 1 Like
Acting dumber than your customers is not a sustainable business model, but that is exactly what is happening in most industries today.
Customers have smartphones loaded with apps that let them check prices, compare service agreements, read reviews, and check in with friends (and strangers) even as they examine a company's offers and products, and those of its competitors.
Consumers and businesses alike research, connect, and…
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