Chad Lockart
  • Male
  • Madison, WI
  • United States
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Privacy models

Started this discussion. Last reply by Javier Ruiz Feb 13, 2011. 5 Replies

I have been thinking about patterns regarding Privacy. Specifically in this age of social media Privacy is a premium. How one chooses to be public or private is of growing concern esp as the web…Continue

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Javier Ruiz replied to Chad Lockart's discussion Privacy models
"You can check Mydex system to control personal identity in UK. Also, Abine browser plugin can give you some ideas. The big client eventually will not be the individuals, though, but the companies with a legal duty to protect customers privacy, or be…"
Feb 13, 2011
sriram venkatakrishnan replied to Chad Lockart's discussion Privacy models
"Thats an amazing thought. and rightly I also believe privacy might be the 'raging trend' five years down the line. One thought which comes to my mind is the 'user' getting the fee for the information. You can have multi-levels of…"
Jun 6, 2010
Don Gooding replied to Chad Lockart's discussion Privacy models
"Perhaps a way to think about the problem is to use the Canvas to first analyze the "anti-privacy" mode of the way things work today. Pick a customer segment - for example, women who are concerned about stalkers. They use mobile phones,…"
Apr 6, 2010
Chad Lockart posted a blog post

My Innovator store is up and running, check out custom designs for innovators around the world!

My Innovator store has custom designs for innovators, strategic thinkers and business designers. New content will be added weekly! You can customize products for your own expression and product taste. Check it out! www.zazzle.com/clockart*<embed src="…See More
Mar 11, 2010
Chad Lockart updated their profile
Mar 11, 2010
Peter Jones and Chad Lockart are now friends
Mar 1, 2010
Chad Lockart replied to Chad Lockart's discussion Privacy models
"Tracking and evading are interesting concepts to explore. Also the price of liberties esp in the US health care system and growing emphasis on "coaching" and lifestyle services that look more like invasions of personal liberty/privacy…"
Mar 1, 2010
Chad Lockart left a comment for Chad Lockart
"yep that is my son. He is wonderful. 16 months of trouble! He seems to be a bright little talkative fella. Yes I work at Trek. I am the industrial design manager for our Pavement/Lifestyle category products. Trek is an amazing company. We operate…"
Mar 1, 2010
Deborah Mills-Scofield replied to Chad Lockart's discussion Privacy models
"In Newsweek or something this past week they had an article on how with the GPS etc. in our cell phones the gov't (federal, state, local) can trace us all over the place and how a sheriff said that his daughter had been kidnapped so everyone…"
Mar 1, 2010
Deborah Mills-Scofield left a comment for Chad Lockart
"Chad - thank you for your invite - your son (i'm assuming that) is just darling! how old is he? i've got one about to officially become a 'teenager' in about 1 month and one that just turned 10 - goes way way too fast. I see you…"
Mar 1, 2010
Chad Lockart posted a discussion

Privacy models

I have been thinking about patterns regarding Privacy. Specifically in this age of social media Privacy is a premium. How one chooses to be public or private is of growing concern esp as the web enables thousands of people easy access to a person's personal life, career background or public records etc. More so companies who have unbridled access to consumer purchasing behavior, trends and patterns. Based on this I am thinking there are huge opportunities based around the concept of…See More
Mar 1, 2010
Chad Lockart replied to Alex Osterwalder's discussion Propose New Business Model Patterns to Describe and Discuss
"Take Madison WI as an example. From Spring to Fall the Madison Farmers Market spans the Capitol Square. Thousands of people come from as far as Chicago for the market. The market is a big draw to the city. One of the biggest aspects is a sense of…"
Mar 1, 2010
Chad Lockart is now a member of Business Model Innovation Hub
Feb 27, 2010

Profile Information

Why are you passionate about business models and business model innovation?
As a product designer I have been involved in creating products for a wide range of uses and users. It is not enough to design innovative products in this rapidly changing world. Anyone can copy your products within a very short period of time. Business Models are much harder to replicate with speed and they set the stage for powerful brand expressions whether that be products, services or messages.
How would you best describe your level of expertise when it comes to business models?
knowledgeable
What's your URL?
http://www.trekbikes.com
Who do you work for? What do you do?
I have been designing killer product expressions for Trek Bicycle Corp for the last 8 years. Currently I am the Industrial Design Manager for Pavement and Lifestyle category products providing leadership and processes for our benchmark worthy, cross functional core team.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Sporting goods.
What is the size of the organization you work for?
1'001-10'000
Do you want to add anything? Feel free. Any topic.
yeah, check out my Innovator store at www.zazzle.com/clockart* for innovation and business design related products!

Chad Lockart's Blog

My Innovator store is up and running, check out custom designs for innovators around the world!

Posted on March 11, 2010 at 11:36pm 0 Comments

My Innovator store has custom designs for innovators, strategic thinkers and business designers. New content will be added weekly! You can customize products for your own expression and product taste. Check it out! www.zazzle.com/clockart*

<embed src="…

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At 4:21am on March 1, 2010, Chad Lockart said…
yep that is my son. He is wonderful. 16 months of trouble! He seems to be a bright little talkative fella.

Yes I work at Trek. I am the industrial design manager for our Pavement/Lifestyle category products. Trek is an amazing company. We operate Trek, Gary Fisher and Bontrager brands spanning just about all products for the cycling industry from bikes to apparel to tools and accessories. We are a global company with development offices in the US, Asia, NL and Germany. Feel free to have your student contact me at chad_lockart@trekbikes.com and I can answer questions she may have as well as put her in touch with our engineering director.

As far as biz model innovation I can’t really talk about specifics at Trek but I can say my team lives at the intersection of value propositions and product/service realization. We (trekID) work in small cross functional core teams and lead people centered innovation processes and brand expressions to define new value for the business. Some time ago a colleague and I started calling what we do “business design.” At the time we didn’t know that phrase would become a career path as it is now (ideo business design teams or Motorola’s consumer design group is now calling themselves bus design unit). Trek has been an amazing entrepreneurial experience.

As far as biz model innovation and my future I plan to take my experiences in product development and people centered value creation to the next level over the next few years. Industrial Design as a practice has changed greatly in the last 5 years moving closer to the highest levels of strategic definition. Business design, the design of systems, services and products is the next frontier. I am pretty excited about it…as you can see by my long response here!

That said you seem to have a wealth of experience in an area of great interest to me. I am curious to hear what you think about business design within the context of the VC world?
At 3:50am on March 1, 2010, Deborah Mills-Scofield said…
Chad - thank you for your invite - your son (i'm assuming that) is just darling! how old is he? i've got one about to officially become a 'teenager' in about 1 month and one that just turned 10 - goes way way too fast.

I see you work for Trek Bikes and do product design - I'd love to chat with you and learn more about what you do - selfishly, I'm mentoring a student at Brown (my alma mater) who is a engineer major and an avid biker - she has biked cross-country for charities. And I'd love to learn what you've experienced with biz model innovation (among others) - I have a fabulous client in Neenah but probably won't be up there til closer to spring (when continental has their direct CLE to Green Bay flights!) - deb
 
 
 

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