Chris Macrae
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  • Rockville, MD
  • United States
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Purpose Driven Models

Started this discussion. Last reply by Chris Macrae Feb 22. 2 Replies

I dont find it easy to briefly explain my passion for models but here goesover 20 years ago while working for big 5 consultancies, I disagreed with the way all Big 5 chose to go ahead with…Continue

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Chris Macrae and Sebastian Straube are now friends
Feb 23
Chris Macrae replied to Chris Macrae's discussion Purpose Driven Models
"hi nat - where are you located; I am normally in DC but am in boston today; I find working with (your) context much simpler than trying to find a common abstract language to our value exchange models- they are rather like a trignometry all of their…"
Feb 22
nat.maras replied to Chris Macrae's discussion Purpose Driven Models
"Hi Chris, I'm interested in learning more of this approach - do you have any resources or links where I could familiarise myself with these concepts? I am a improving and building upon an enterprise business analysis capability (co-founded) in…"
Feb 22
Chris Macrae posted a discussion

Purpose Driven Models

I dont find it easy to briefly explain my passion for models but here goesover 20 years ago while working for big 5 consultancies, I disagreed with the way all Big 5 chose to go ahead with intangibles valuation - I believe goodwill could have been best modelled around: do you have a multi-win model or not? This impacts other valuation crisis areas of our net-generation including transparency and sustainability exponentilasSo friends and I started research of leading organisational and market…See More
Dec 29, 2011
Chris Macrae is now a member of Business Model Innovation Hub
Dec 27, 2011

Profile Information

Why are you passionate about business models and business model innovation?
I have my last 20 years reframing business models to correct the mathematical errors linked to the intangibles valuation crisis. Unless we have expoenetially correct ways of mapping multi-win models it is likely that we will undervalue the productivity of the net generation everywhere - see also http://erworld.tv
How would you best describe your level of expertise when it comes to business models?
expert
What's your URL?
http://erworld.tv
Who do you work for? What do you do?
self but I occasionally work in large team projects
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
auditing
What is the size of the organization you work for?
freelance/independant
Do you want to add anything? Feel free. Any topic.
My father was the Economist's journalist for 40 years on Entrepreneurial Revolution, and we wrote the first book 1984 modelling alternative scenarios on net generation. Currently we are losing the war with macroeconomics to invest truly in youth out of every community

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