Chris Macrae
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  • Rockville, MD
  • United States
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Purpose Driven Models

Started this discussion. Last reply by Chris Macrae Feb 22, 2012. 2 Replies

I dont find it easy to briefly explain my passion for models but here goesover 20 years ago while working for big 5 consultancies, I disagreed with the way all Big 5 chose to go ahead with…Continue

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Why are you passionate about business models and business model innovation?
I have my last 20 years reframing business models to correct the mathematical errors linked to the intangibles valuation crisis. Unless we have expoenetially correct ways of mapping multi-win models it is likely that we will undervalue the productivity of the net generation everywhere - see also http://erworld.tv
How would you best describe your level of expertise when it comes to business models?
expert
What's your URL?
http://erworld.tv
Who do you work for? What do you do?
self but I occasionally work in large team projects
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
auditing
What is the size of the organization you work for?
freelance/independant
Do you want to add anything? Feel free. Any topic.
My father was the Economist's journalist for 40 years on Entrepreneurial Revolution, and we wrote the first book 1984 modelling alternative scenarios on net generation. Currently we are losing the war with macroeconomics to invest truly in youth out of every community

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