David Varnon
  • Male
  • Valencia, CA
  • United States
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Latest Activity

David Varnon replied to Alejandro Poli's discussion Business Modeling Certification?
"I agree with Yves, without Business Model Certification it will not be taken seriously in the field. The BM Canvas is a communication standard for comparison of business models - it should be recognized in industry as a useful tool in developing new…"
Dec 1, 2010
David Varnon is now a member of Business Model Innovation Hub
Nov 19, 2010

Profile Information

Why are you passionate about business models and business model innovation?
I like tools that solve problems in business. Tangible, useful analysis of business issues. It is so easy to lose sight of the path to take - those that succeed seem to by pure luck to the average person. They must consciously or subconsciously by formulating and executing models all the time.
How would you best describe your level of expertise when it comes to business models?
novice
What's your URL?
http://www.awakeit.com
Who do you work for? What do you do?
I manage an engineering group at Zodiac Marine and Pool in Moorpark, California.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Product Development
What is the size of the organization you work for?
101-1'000
Do you want to add anything? Feel free. Any topic.
There was always something vague to me in how a business could be set up and operate - I knew there must be something more concrete to use in planning. It was hard, until now, to find any consistency to what exactly a business model was - it is the core that all the rest of the organization (or at least a large part) is built around. It's very exciting to discover Alex's business model canvas tool - it answers a lot of open questions I had.

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