Dean Prebble
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  • New Zealand
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Why are you passionate about business models and business model innovation?
Well designed business models create value. Not just economic value but social and emotional value.
How would you best describe your level of expertise when it comes to business models?
expert
What's your URL?
http://www.everedgeip.com
Who do you work for? What do you do?
Work for a boutique consultancy called EverEdgeIP. I am a technology commercialisation consultant.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Medical Devices for Healthcare
What is the size of the organization you work for?
1-10

Dean Prebble's Blog

How can science and business work together?

Posted on March 24, 2011 at 10:10pm 4 Comments

I'm trying to get scientists and entrepreneurs working closer together. My observations and experience tell me:

 

- scientists like logic, detail and accuracy, entrepreneurs work with fuzzy logic and uncertainty

- entrepreneurs tend to push boundaries through exaggeration i.e. they really do believe that the future they talk about is happening (or will happen very soon). They tend communicate this future with "users" in mind. Gut feeling is ok.

- scientists do not…

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