Why are you passionate about business models and business model innovation?

It is fascinating to see to how profitability of two businesses in similar industry can vary significantly simply because one choose to do business in little different way aka followed a different business plan. I love learning about these so called different way of doing business.

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://www.fixtro.com

Who do you work for? What do you do?

I am marketing consultant who helps companies come up with overall marketing strategy.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

financial, legal, medical

What is the size of the organization you work for?

freelance/independant