Why are you passionate about business models and business model innovation?
The forces of commoditisation on your company’s Business Model are now growing at the speed of information. Two hundred years ago, before industrialisation, your competition was your neighbour at the local market selling the same hand-crafted goods. One hundred years later the industrialised economy introduced the mass production Business Model and economies of scale that allowed competitors from distant cities to compete.
In today’s post-industrial, digital economy the world is both your market and your competitor. The result; all business models are being commoditised. We are all stuck in the present (and for many, the past) looking for how to go where the future is headed. It is no longer the case of big companies eating up smaller businesses, rather in today’s economy the fast will simply overtake the slow.
How would you best describe your level of expertise when it comes to business models?
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