"One of the problems with Google's approach is that the value proposition of its advertising model fails to add authentic value for users of its devices. Apple is able to offer value to users in a number of different ways because, as you…"
Business Model Innovation Hub
... where visionaries, game changers, and challengers discuss business models
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Dr. Jude A. Rathburn
- Female
- Milwaukee, WI
- United States
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Dr. Jude A. Rathburn replied to Hunt Lambert's discussion Teaching BMG"Mr. Lambert - I am getting ready to use BMG in my Executive MBA course at UW-Milwaukee, along with some other non-traditional texts that add to the visual thinking strategies presented in BMG. I'll keep you posted on how things work out. Thanks…"
Profile Information
- Why are you passionate about business models and business model innovation?
- I see business model generation as a great way to think strategically about how each of us can create value - not just as a business proposition, but in everything we do. I am using this book with my Executive MBA students in a few weeks and can't wait to get started.
- How would you best describe your level of expertise when it comes to business models?
- some knowledge
- Who do you work for? What do you do?
- Management professor in the Sheldon B. Lubar School of Business at the University of Wisconsin - Milwaukee
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- Higher education
- What is the size of the organization you work for?
- 10'000+
Events
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BMUGOslo 3.0 - Is the traditional business plan dead?
May 31, 2012 from 4pm to 7pm – MESH
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© 2012 Created by Alex Osterwalder.
