Why are you passionate about business models and business model innovation?

I see business model generation as a great way to think strategically about how each of us can create value - not just as a business proposition, but in everything we do. I am using this book with my Executive MBA students in a few weeks and can't wait to get started.

How would you best describe your level of expertise when it comes to business models?

some knowledge

Who do you work for? What do you do?

Management professor in the Sheldon B. Lubar School of Business at the University of Wisconsin - Milwaukee

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Higher education

What is the size of the organization you work for?

10'000+