Why are you passionate about business models and business model innovation?

I have been working for startup companies for the past decade. Accurate and dynamic business modelling is vital to success.

How would you best describe your level of expertise when it comes to business models?

knowledgeable

What's your URL?

http://otterology.com

Who do you work for? What do you do?

Otterology, LLC. We are a provider of SaaS tools for small retailers, and I am leading the team bringing forth our first offering, Otterology for Square Register.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

SaaS

What is the size of the organization you work for?

1-10