Why are you passionate about business models and business model innovation?

It is interesting how the market conditions are constantly changing but it is even more interesting how companies adapt their business models to take advantage of emerging opportunities successfully.

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://uk.linkedin.com/pub/elena-ognyanova/51/b4a/830

Who do you work for? What do you do?

I am a Consumer Behaviour and Marketing graduate from the University of Reading.
My work experience ranges from customer focused Sales assistant jobs through a Sales and Marketing role in the hospitaly industry to having my own business with beauty products.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

various

Do you want to add anything? Feel free. Any topic.