Eric Anthony Spieth
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  • Blue Lake, CA
  • United States
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Shouldn't the 'Customer Relationshop' path be represented by a double ended arrow?

Started Mar 15, 2011 0 Replies

Any feedback regarding the design of the dynamic representation of the model on pages 18 and 19. Given that the marketing concept, indicates that marketing is customer driven - shouldn't the arrow…Continue

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Why are you passionate about business models and business model innovation?
Creative expression, insatiable curiosity, visual keys to how things work, exploring the boundaries between difficulty and simplicity and Creative Destruction:

“The process whereby existing products, processes, ideas, and businesses are replaced with better ones.”

~ Joseph Schumpeter, economist (1942)
How would you best describe your level of expertise when it comes to business models?
knowledgeable
Who do you work for? What do you do?
Kinetic Alchemy, Entrepreneurship, Marketing and Design. Analyst.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Consulting & Academia
What is the size of the organization you work for?
freelance/independant

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At 12:48pm on March 15, 2011, Alex Osterwalder said…
Eric, your suggestion is definitely a possibility. All arrows we could add to the Canvas would probably point in both directions. That's why we eliminated most arrows in the first place... this one remained by JAM who did the visuals ;-)
 
 
 

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