Why are you passionate about business models and business model innovation?

I like helping clients understand how their businesses can function better.

How would you best describe your level of expertise when it comes to business models?

knowledgeable

What's your URL?

http://www.limenoodle.com

Who do you work for? What do you do?

I am a consultant

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

marketing, management consulting, startups

What is the size of the organization you work for?

freelance/independant