Why are you passionate about business models and business model innovation?
I came across the business models when I did my master thesis for my EMBA. One task was to figure out the difference between a manufacturer of components and a system provider. Alex's model has been a great help!
Currently I am doing a doctorate in business administration on the successful transition of industrial companies from manufacturers to service providers using the business model framework.
How would you best describe your level of expertise when it comes to business models?